How to Optimize Old Blog Content

We see you over there making big moves in your business.

You’re crystal clear on what you do and who you do it for. You’re confident that the work you do matters. We’ve convinced you that you still need a blog in 2017 and you have your editorial calendar planned.

But what about all that other content on your blog? You have incredible posts that you’d love to repurpose and you know that if you got them into the hands of the right people it would make your business grow by leaps and bounds.

Here’s the thing: updating your old content can increase your pageviews if you’re strategic about it.

More pageviews means more eyes on your product or service and more eyes on what you’re selling means more potential clients. Instead of letting those past posts just sit in blog purgatory, make them work for you!

Here’s what we recommend doing to make those old blog posts shine:

Want to make your old blog content work for you? Optimizing your old blog content is key! |

Update titles to make them more SEO-friendly.

SEO stands for “search engine optimization” and is the process of getting traffic to your site from search engines. We could talk about SEO all day, but if you update your blog post title to include keywords that Google likes, you will get higher priority on search engine results. There are plenty of websites out there that can help you research what keywords are best!

Update the formatting to improve readability.

By making your post easier on the eyes, people are more likely to stay on your site. Break up longer sections of text into smaller, bite-sized paragraphs. Utilize headings and try bolding important information. Use lists. Make sure that everything is visually top-notch.

Update any timely content and make it evergreen.

Or delete those posts altogether if they aren’t relevant anymore! There’s no shame in that. You don’t want your customers wading through posts about your new puppy or an outfit from 2013 if you want to be serious about your biz. In our post about your blog editorial calendar, we talk about narrowing your topics down to around five categories. That way, your content is focused and streamlined.

Check all links to make sure they aren’t broken.

If you’re optimizing a post from years ago, chances are the links you provided have a new home on the internet and they’ll need to be updated. We like to use the free website to do this quickly.

BONUS TIP: Speaking of links, you should always be doing what is called “deep linking,” which is when you link to other content of yours within each blog post. This helps your readers find other content they are interested in and keeps them on your site longer. It’s a win-win!

Add new opt-ins.

You probably have created some killer opt-ins since you started blogging that would be relevant in your old content. Get those added to old posts so you can make them do some work for you!

Update graphics to match current branding.

Chances are, you’ve rebranded at least once since starting your blog and biz. Make sure all your graphics reflect that so you are consistent across the board. It’s a good idea to make them Pinterest-friendly too!

Add to your Pinterest schedule and group boards.

Pinterest is an epic visual search engine that can bring your content to the next level by connecting you with your dream audience. Why wouldn’t you want to utilize it?

BONUS TIP: Hiring a Pinterest manager can make all the difference for your biz. Let us help you!

Share on social media.

Make sure you are adding optimized content to your social media sharing schedule. Get some tweets written and some Facebook posts created so that you are getting eyes on your newly polished content!

Repurpose for new content.

Do some brainstorming while you’re optimizing. Could old blog posts be repurposed into a email course, ebook, or other content upgrade? Probably! Get those creative juices flowing.

If you take this nine suggestions to heart and take the time to make them happen, you’ll see changes on your blog. Set aside some time each day to make your way through your old content and it’ll make a big difference!

If that isn’t your jam, but you know that you have old content that can bring you new customers, we have a content optimization package and a team that would love to help you. Schedule a call with our editorial manager today to find out more!



Before you go, we have a free, 17-step checklist that will make every blog post you write shine.

Get your checklist here and get writing that awesome content, boss babe!

3 Reasons Why You Need Pinterest

We probably don’t have to convince you that Pinterest is amazing.

It’s a playground of beautiful ideas. You can plan a wedding without leaving your couch! Not knowing what to make for dinner is a thing of the past! Need a new headboard? There are thousands of DIYs out there to get you started!

It’s easy to get sucked in and then realize that you’ve spent all afternoon scrolling through those beautiful images. And you’re not the only one! Pinterest has over 150 million active users. 80% of those users are women and 87% of them have purchased a product because they saw it on Pinterest.

Do I have your attention yet?

From pretty pins to boards upon boards of ideas, it’s no wonder this visual search engine is one of the most popular social media sites! Having a killer Pinterest strategy can result in incredible traffic to your website and new customers.

We’ve gathered our top three reasons why Pinterest is an absolute must:

We probably don't have to convince you that Pinterest is amazing, but did you know it can be a GAME CHANGER for your biz? She Can Coterie is sharing three reasons why you need Pinterest.

Visual Search Engine

We are hesitant to call Pinterest “just” a social media platform because it’s so much more than that. It’s a visual search engine. And we all love search engines, right? Most of us are always quick to whip out our phones to ask Google whatever questions pop into our mind or conversations.

Pinterest is no different. We even know some people who hop on Pinterest before they resort to Google! Each day, millions of users across the globe head to Pinterest to have their questions answered.

They’re looking for fall decor ideas, new recipes, and new products every time they log in. They want to find creative, exciting, new ways to solve their problems. So when people are searching on Pinterest, they’re searching with purpose. With a strong strategy in place, you can be the business that answers their prayers.

Influencers in Action

With Pinterest, it’s easy to find a whole slew of reviews at your fingertips. Since a large amount of bloggers are using this site, Pinterest users can find honest experiences and reviews from real people that have tested out your product.

So when you’re creating your boards, think about the power of influencers! Pin reviews, testimonials, or blog posts featuring your business in action. Pinners are all about seeing new ways and ideas to put your products or services to use.

It’s Social

While it may not be social in the same ways that Facebook and Twitter are, Pinterest still is a social network. You get opportunities to connect each day with other pinners! By using group boards and the comment feature, you can find other businesses and blogs and start building those vital professional and customer connections.

BONUS: Are you a blogger? You should be!

Use Pinterest to your advantage. It can be a goldmine for boosting traffic to your website and products if you’re using it strategically! Make sure every post you write has a Pinterest-optimized graphic that will draw users in and make them want to click through to your site.

We wrote a whole post dedicated to convincing you why you still need a blog in 2017 if you want to learn more (and trust us… you do).

Pinterest packs even more features than we’ve listed, but these three reasons are why a winning Pinterest strategy is a must for businesses and bloggers alike.

So do we have you convinced?

Are you ready to get a Pinterest strategy started and get your product or service in front of those 150 million users? She Can Coterie can make Pinterest work strategically and intentionally for you while you get back to doing the things that you want to do.

Here’s how you can get started:


First, get your Pinterest presence in shape with our free 15-point DIY Pinterest Audit.

Like we said above, Pinterest is an amazing place to connect with you ideal customer and score some major conversions on your website. But this visual search engine requires a little bit of time and a whole lot of strategy to make sure your pins are reaching the right audience to boost your business!

Enter your information below and we’ll send it straight to your inbox so you can get started.


Second, you need to hire a Pinterest Manager. It will change your life.

Our Pinterest Strategist will help you by scheduling pins for you, participating in group boards, uploading your content to Pinterest weekly, and so much more. She might even be doing it while you sleep!

Want to know more about our Pinterest Management packages? Hop on a free Discovery Call with our Pinterest Strategist and learn how She Can Coterie can boost your business via Pinterest!

Until next time… happy pinning, babes!

6 Things to Do After You Hit Publish

Whew! You just researched and wrote an incredible blog post. You created the gorgeous graphics. You checked your links twice. You did all the things to make your blog post happen. It’s time to relax, put your feet up, and enjoy a piña colada. Right?

Not so fast! Checking off every box on our blog post process checklist is a great start, but there’s more you can (and should!) do after you hit publish that will help your post succeed and be seen by your people (and potential clients).

We’re here to help. Let’s talk about everything you should do after you hit publish on your polished blog post.

Not sure what to do after you hit publish on that blog post you just spent a lot of time perfecting? Let She Can Coterie help! |

1. Share your post immediately on social media.

Remember those graphics you created before you hit publish on that post? Put them to good use! Write an Instagram post sharing a little peek of the content of your blog post and then direct your followers to your website to read more. Take to Twitter and use those 140 characters to their best ability. Share that Pinterest-optimized graphic.

BONUS: Don’t say the exact same thing on each social media platform! Tailor the message of each post to fit the vibe of each platform.

By sharing your posts immediately, you’re keeping your readers updated on what’s going on on your website. Don’t feel like you’re annoying them - that’s why they follow you!

2. Schedule your future social media shares.

One reason why you should focus on creating evergreen content is so your posts can be shared anytime and they will still be relevant and useful to your readers.

Share a link on Twitter later in the week and ask your followers if they’ve had a chance to check out your most recent post yet. Schedule another social media share a month from when the post went live to keep directing your followers back to your website.

You can even schedule links that will go live a year from when your content is published! Keep driving that traffic back to your past content and make it work for you.

BONUS: If you pull quotes from your blog post before you hit publish, it will make scheduling future social media shares easy peasy!


3. Add your post to your Pinterest board schedule.

Pinterest is an epic visual search engine that can bring your content to the next level by connecting you with your dream audience and cultivating a new group of raving clients. Use it to your advantage and get a Pinterest board schedule in the works!

There are over 150 million active users just waiting to see what you have to offer.

If you aren’t looking to learn all the ins and outs of Pinterest or take your own time to create a schedule and strategy, let us help. We have a Pinterest manager just waiting to help you increase your page views.

4. Do a Facebook or Instagram Live about your post.

After you hit publish, hit “go live” on whichever social media platform you prefer and tell your followers about your most recent post! One reason why using this feature is so effective is because it gives a peek at the face behind the computer screen. People want to buy from people! Don’t be afraid to show your personality - get a little kooky and don’t worry about messing up. The more “real life” you share, the better!

5. Share your post with your email list.

Chances are, people are signing up for your email list because they aren’t visiting your site on their own every day to see if you’ve posted something new. Give the people what they want and let them in on when you have something new to share with them!

6. Answer your comments.

Nothing turns a reader off more than a blogger who doesn’t take the time to post even a short reply to their comment. Keep the conversation in the comments going and your readers will keep coming back again and again. Remember… people want to buy from people! If you have to, schedule time in your week set aside just for answering comments. It'll be worth it - we promise!

There you have it! Six steps to do after you hit publish on your blog post that will take it to the next level.

If you haven’t read it already, make sure to check out our list of everything that goes in a polished blog post so you know what to do before you hit publish too.


We put that checklist into a fun freebie so you won’t forget any of the steps. Sign up below and we’ll send it to your inbox!


Does reading posts about blogging make your head spin a little bit?

Are you convinced that you still need a blog in 2017, but aren’t sure that you have the time to make it happen? She Can Coterie has just the thing for you… an Editorial Management package that will take your blog from mediocre to thriving!

All you have to do is write…
let us take care of the rest.

Schedule a call with our Editorial Manager today and get all the details.

Now go enjoy that piña colada. You deserve it.