How to Build a Quiz with Interact

We sometimes talk about and link to tools, sites, books, and fun stuff that we LOVE. And sometimes those companies will give us a little gift for sharing. We promise to be straightforward with you and to only share the very best things.

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Surprising:

You just found out that according to a Facebook quiz, your bestie is a Slytherin (when you've sooo pegged her for a Hufflepuff). 

Not surprising:

Building your OWN quiz can be super beneficial to your business AND ridiculously easy to do!

In our last post, we shared how one of the best ways to find your ideal clients and welcome them through the door is by building a quiz.

We talked about how quizzes are great incentives for people to join your email list and can help you learn SO much about the audience you're currently reaching (as well as give you great insight for how you can adjust your marketing strategy).

If you haven't already written your quiz, head here to get the low-down. Once you have it, come back and let's get to building!

Or if you like to skip ahead, you can get your quiz builder worksheet right here:

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Ready to set up your quiz?

We're so excited to introduce you to our absolute FAVORITE quiz software, Interact. These guys are the real deal. The software is super simple to set up, customize, connect with ConvertKit, embed, and share on your site! It does everything you need it to do and they have amazing customer service!

1. Set Up Your Account and Log In

Interact makes it super simple to create an account and test out their quiz platform for FREE.

2. Create Your Quiz from Scratch or From a Template

Click the Create New Quiz button. You can start from scratch or use a pre-made template. You will already have a framework to start filling in the blanks.

Choose your industry and your desired quiz type. The types you have to choose from are:

  • Assessment - each questions has a right or wrong answer

  • Personality - like a Buzzfeed quiz and probably the most popular

  • Scored - If you want to score each answer

Then choose the template that you want to start with.

3. Edit the Title Page

Add a title, upload a cover image, fill in the quiz description, and update the start button with something compelling that relates to your quiz description, like "Let's find out!" or "Show me my character!"

4. Add in Your Results

Update your result titles, switch out the result images, add in the result description (we recommend keeping it short and sweet - a few sentences or a short paragraph will do), and update the button to link to some valuable content you have created for them. If you don't want to link to anything, you can hide the call to action button.

5. Add in Your Questions and Answers

Next, click to each question. Update the question and answers. You can even add images if you want! You can also reorder the questions and answers.

6. Edit Your Result Correlations

Navigate through each question to make sure the answers point to the right result so Interact knows where to point quiz-takers at the end.

7. Update the Branding + Styles

Add in your logo, fonts, and colors to ensure your quiz visuals are consistent with your branding.

8. Enable Lead Capture and Data Collection

Select the contact fields you want to enable, edit what the form says, and then connect it to your email provider.

9. Save, Publish, Share + Embed

Interact will now give you the option to use your quiz as a pop-up, an announcement bar, a Facebook ad, embedded in your site, in a direct link, or in a social post.

10. Grow Your Email List with Your New BFFs!

Set up your quiz and announce it to your followers online. When people take the quiz, they'll be able to share their results on their social media pages, which will bring in more quiz-takers! Everyone who wants to view their results will be added to your email list. See? Interact makes list building SO easy.


Even though your quiz is beautiful and shareable, the most important part of the process comes next!

Make sure you write a nurture email sequence for those who opt into your email list because they took your quiz. This is so important! You should have at least one nurture sequence, but you could also write a sequence for each test result if you'd like to segment your list.

We will be sharing how to set this nurture sequence up and connect it to Interact next week, so make sure to stay tuned!


how to write a quiz to find your ideal clients

If you're ready to write a quiz to grow your email list and your business, but you’re still a little intimidated by the process, you can download our quiz builder template below.

This will help you lay out how you want your quiz to work and keep yourself organized throughout the process.

Next week, we'll walk you through setting up and connecting your email funnels so you can turn your new subscribers into warm leads! See you soon!