How Big is the Boom? Find Your Purpose, Set Your Aim, and Make an Impact

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Disclosure: I’m getting vulnerable here, then I’m going to kick your butt (and mine too!) So if you’re ready for that, let me know in the comments, and stick around!

Over the past several months, as we’ve been brainstorming, researching, planning, and creating Align & Activate, we’ve noticed a lot of gaps in the way we’ve worked for our clients in the past.

We asked ourselves: Where have we gone wrong? Where have we failed our clients in the past? Where have we failed ourselves?

And we found the answer: We have been doing just to do. 

We have been showing up just to say we were there. We have been sending emails because that’s what we are “supposed” to do. We have been posting on Instagram so the feed stays full and looks pretty. We’ve been checking tasks off of a list and saying we had a successful day.

We realized we were doing a lot of things for our clients and ourselves with little to no return. And to put it quite simply, you’re probably doing the same. You are doing too many things that aren’t making you money.

Showing up just to show up doesn’t move the needle forward. 

I'm not telling you to do more. I'm telling you it's time to strip away the excess and BE MORE.

It's easy to hide behind the busy. It’s easy to hide behind the checkmarks on your list. It's easy to use that as an excuse. (Hiiii. I'm an enneagram 3. This is my sweet spot.)

But y’all. No purpose. No aim. No impact.

Note: this content first appeared as a live video over on Facebook! If you’d rather watch than read, click below!

When we get these things aligned, we are able to actually accomplish what we set after. We are able to achieve our goals. We are able to create the impact we are here to create. We are able to make a BIG BOOM!


Find Your Purpose: What are you here for?

YOU ARE HERE FOR A REASON. 

You were put on this planet to make waves. You are meant to do THE THING, the thing that sets your soul on fire. We are all here for a reason.

By not living up to your purpose, you are not only doing yourself a disservice, but you are also doing the WORLD a disservice. By sitting around making your social feed look nice or checking off tasks hoping it does something, you are letting the world down. 

There are people out there that need what you have to offer.

You aren’t pouring your energy into your strengths. You are spreading your efforts thin across too many avenues of marketing. There is a gap where your IMPACT should be, and you are wasting time, sis.

You aren’t clearly communicating your message, so your brand experience is lacking. This is all keeping you from creating a relationship. You have half-baked leads who aren’t a good fit.

What would it look like if you were aligned with your strength, passion, and purpose? THIS IS WHERE I WANT US ALL TO BE. This is where I want to LIVE. And it’s where I want you to live too.

So tell me, what is your purpose. Why were you put on this earth?

I’ll share mine. It’s simple and not simple. I’m here to support women walking in their strengths and purpose, so they can do the work that sets their souls on fire and make the impact they are here to create.

Now that we know our purpose, we need to set our aim. 


Set Your Aim: Where are you going?

You can’t expect to get somewhere you didn’t aim to go. You have to have a plan.

What is your end goal? 

It doesn’t have to be a five- or ten-year plan, but you have to know what steps you need to take to get where you are going. You have to know what the next right step is.

Are you feeling a lack of motivation? That’s usually because of a lack of clarity. You are spreading yourself thin on all the platforms, trying to be everything for everyone, not sure where you should actually be. That’s not aim. That’s… spread.

You have to be intentional about where you show up and how you show up there. You need a plan for what to say once you get there. You have to know what the reason is for being there in the first place.

If you don’t know where you’re going, you aren’t going to go anywhere.

So where are you going? What is your goal? What is the next right step?


Make Your Impact: How big is the boom?

And this is where it gets fun! How big is the BOOM going to be?

Showing up on every platform and doing it all without a plan (because that’s what the experts tell us to do) means you don’t make your biggest impact anywhere.

But, when you’re walking in alignment with your strength, passion, and purpose, you KNOW where you’re going. You’re going to be walking in freedom and at ease. You’re going to be living into your passion and creating the impact you’re meant to. You’re going to make a BIG BOOM in your business, in your own life, and in the lives of others. 

By simplifying your efforts, you are able to focus on what truly matters—the people you are here to serve—and amplify your impact. BOOM!


Our goal is that everything you are doing in your business has a purpose, and therefore is impactful to your goals, your mission, and your bottom line.

If you keep going the way you are going, your energy, funds, and referrals are going to dry up. You are going to burn completely out! You started this business for a reason. Remember your why. Remember what brings you joy. And make a decision from that place.

Your clients feel your stress and desperation. You are leaking toxic energy into the work you are doing. Not just clients—your partner, kids, and friends feel this, too. Let’s make a plan to stop this. 

You’ve been following this “do more, do more!” protocol this whole time. You can continue to try new things and add more to your plate, or is it time to do something different?

We are here to help you simplify your entire brand experience from the first time someone hears your name through the last touch as a client and beyond. 

Schedule a call with us to see if our signature program, Align & Activate is a fit for you. During a 12-week, one-on-one program, we put all our resources into helping you play to your strengths, invest in relationships, and create a memorable brand while doing the work that sets your soul on fire.


Ditch Generic Marketing! Align & Activate for Best Results

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Leaders in the online marketing industry have told business owners to show up everywhere (and do All. The. Things.) to generate qualified leads and increase profits. Many have tried very hard to follow that advice, but unfortunately, are not gaining momentum in their business.

Instead, these owners are on the edge of burnout! Trying to master every platform and every marketing tactic the influencers are touting—on top of delivering a memorable and valuable client experience. And this has left you overwhelmed.

We’ve been talking about this on our blog for the past few weeks. If you’d like to catch up on the blog series, go here.   

It takes all the effort you have to manage your own client projects, delegate tasks to your team, show up on social media, execute your marketing plan, write sales content, and organize upcoming launches so you can pull in your base income and cover your bills. 

Even still, finances might be inconsistent, leaving you feeling exhausted and frustrated by the never-ending to-do list that seem to show little return for your investment. You aren’t quite sure what’s working for your business, what isn’t, and why.

I can relate. My husband has asked me several times over the past years of me running this business, “Is it even worth it?”

Note: this content first appeared as a live video over on Facebook! If you’d rather watch than read, click below!

It is. But enough is enough. 

I don’t want to quit. And you don’t either! You just want a BETTER way to run your company that FEELS BETTER.

  • You want efficiency and simplicity.

  • You want a business that gives you life instead of draining you. 

  • You want your clients to feel nurtured and supported by you.

  • You want your clients to be your best brand ambassadors.

  • You want to be booked out with referral after referral.

As we’ve worked with hundreds of clients over the last four years, we’ve seen SO MUCH EVIDENCE that proves one-size-fits-all blueprints don’t bring the same strong results as customized, humanized marketing and strong client relationships.

Ready to Pare Down and Level Up?

Welcome to Align & Activate, a program designed to simplify your marketing and client care efforts to pave a strong, direct, and effective customer journey through your brand.

Through comprehensive auditing of your current lead generation and client experience pieces, we’ll find what is serving you and your clients, along with the things that can be improved or completely stripped away. 

From there, we craft a meaningful and impactful strategy that is specifically tailored to you, your brand and your audience.

At the core, we are giving you the tools to invest in your current client relationships while crafting new ones. Why?

Relationship marketing simplifies your effort while amplifying your impact where it counts.

Who is Align & Activate For? 

We created this 12-week program for the high-achieving CEO who is consistently hitting somewhere around $10k each month, but is struggling to scale further than that. She knows her services and products have incredible value, and she has the testimonials to prove it. Yet, she wants to earn more money (and that is fair!) and make a bigger impact with her business. She’s been piecing together generic information from dozens of online experts trying to create a unified action plan, but she’s not seeing the ROI. 

Sound like you? If you’re ready to INVEST in your business and identify the lead generation, marketing, and client experience strategies that work best for your brand, we’d love to chat!

Still unsure? Sign up for a free consultation to get your questions answered and see if we’re a fit.

What Happens Once I Join?

After our consultation call, we begin on the first of the following month. You’ll be invited into your very own client portal where you’ll see all the details and the timeline laid out. You’ll fill out our comprehensive questionnaire so we can learn more about you. Then you’ll schedule your call to meet your team of experts, which includes your personal account manager.

From there, our team gets to work! We’ll spend six weeks auditing your entire business. This includes brand positioning, marketing platforms, client relationship systems, website design and copy strategy, lead generation efforts, blog and email content, social platforms, and more. 

After we complete the audit, we will spend four weeks creating a personalized marketing, lead generation, and client experience strategy that is aligned with your gifts, your strengths, and your message. This is all based on our Relationship Diamond method.

The Relationship Diamond makes a plan for all the touch-points a person goes through. It starts with the first time they hear your name, and continues through the introduction, invitation, time spent working together, serving them, project completion and off-boarding, and beyond. We walked through each part of the Relationship Diamond in detail here

At each step, we will create a customized strategy for you or your team to implement.

What Makes Align & Activate Different?

I know you’re feeling tense and burnt out. You’ve experimented with every single strategy the experts said would work for you and nothing seems to be happening. You are worried this audit and strategy program won’t work. 

You’re right to question if Align and Activate will actually work for you! That tells me your “worthy investment detector” is working, which is absolutely necessary for making wise decisions.

Here’s the deal, though. We ARE NOT selling you one specific strategy and promising it will make you the big bucks. We ARE promising to dig into your business, audit it from top to bottom, get to know you as CEO and as a person, uncover your unique brand positioning, identify your strengths and gifts, and identify the needs of your clients…

...so we can cut out the stuff that ISN’T WORKING for you and help you harness and focus on WHAT WILL.

This program and the strategy we develop for you is deeply personal and custom-tailored to YOU.

The experts you buy course after course from can’t speak to your exact situation. The group programs you’re in can’t give you consistent, one-on-one attention. The business coach you follow on Instagram can’t deliver this kind of depth to you.

OUR TEAM OF EXPERTS CAN.

You can toss out all your generic blueprints and do-lists now. We won’t need them where we’re going.

What Will Life Look Like After Align & Activate?

Align & Activate is no small investment. The impact this program will have in your business will completely rewire the way you attract, nurture and convert clients. We know it’s an overhaul. 

But, imagine if…

You could identify where your brand messaging is strong, where it’s leaking and causing you to lose leads, and how to CEMENT THE GAP.

You were able to discover what marketing techniques you are suited for based on your personality, gifts, and strengths, and ELIMINATE THE REST.

You knew exactly how to position your brand on social media so you could AMPLIFY YOUR IMPACT on the platforms that work best for you.

You developed a ROBUST CLIENT EXPERIENCE filled with personalized touchpoints that made your clients swoon, turning them into walking brand ambassadors.

You had expert help to MAP OUT YOUR EXACT NEXT STEPS so you could rally your team, take action, and scale with confidence.

Imagine a reality where ALL OF THIS IS TRUE. 

How does that feel? If your answer is “relieved, excited, at ease, and READY,” then we can confidently say YES! Align & Activate is the next step for you!!

It’s time for you to take action. 

Are you going to keep hustling, running on that treadmill, never getting out on the trail to make real moves? Or, are you ready to do this? Are you ready to feel aligned while being reminded of why you love the work that you do? Are you ready to Align & Activate?

To get started, simply schedule a call. We’ll talk through your business, your goals, and what’s holding you back. Because of the depth of our program, we can only welcome three clients per month. We highly encourage you to get an inquiry call on the books soon.

A Simple Approach to Making a Big Impact

Marketing shouldn’t be complicated. Marketing shouldn’t be draining. 

If you are feeling stretched thin from marketing your business (read: showing up on every social platform, filling the funnel, sending out the email sequences, hosting the webinar, and writing the blog posts—exhausting!) and showing up for your clients to provide the service you worked so hard to sell them in the first place, then I am so glad you’re reading this. 

I hear you, I see you, and I want you to know there is life outside the hustle!

We help you simplify your entire brand experience.

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This is from the first time someone hears your name until the last touch as a client (and beyond). By simplifying your efforts, you are able to focus on what truly matters—the people you are here to serve—and amplify your impact.

ICYMI: We’ve been talking about this on our blog for the past few weeks. Start here to catch up on the blog series.

But this hasn’t always been what we do at She Can Coterie. My mission has always been to help get things off of your plate so you can walk in your strengths, do the work that sets your soul on fire, and make your biggest impact in the world.

We did this by offering every kind of business support a CEO could need. We took on the motto, “You name it, we can do it!” And we literally did All. The. Things. for our clients.

We managed podcasts, wrote blog content, scheduled social media posts, developed brand copy, updated websites, sorted inboxes, sent speaker pitches, and so much more. We loved helping our clients put their work out into the world in a bigger way.

As time went on, though, we started to notice some red flags.

Note: this content first appeared as a live video over on Facebook! If you’d rather watch than read, click below!

First: We were getting tons of inquiries from less-than-ideal clients. 

Somehow our marketing was getting lost in translation. Our client relationship strategy wasn’t attracting and keeping clients who were ideal for our business. We were stuck on a “referral merry-go-round” with people who weren’t great matches.

This lead to high turnover and a decrease in profits. I would lie awake at night thinking about the team and business expenses. I would hustle to try random things to bring in money.  One month, I had to personally cover team payroll, and I knew this could NEVER happen again.


Second: Our BEST clients still felt exhausted.

They were able to do more tasks with our help, which increased their profits, but they still felt stretched thin and struggled to scale their businesses further. 

Even with the support from us to accomplish more, they weren’t showing up in the right places. They were trying to show up EVERYWHERE and were not making their biggest impact ANYWHERE.

We both had preconceived notions of what “good marketing” looked like. We both had been fed the same stories, half-truths and downright sleazy tactics from the “experts.” 

When it came time to craft strategy, we weren’t helping our clients drill down to their core message and most suited platform. We would talk hashtag strategy, plan Facebook ads, and develop Pinterest plans, but it wasn’t showing their true self. We helped them do a lot that was “good enough,” but that wasn’t enabling them make their biggest impact. We were just continuing the cycle.

When you know better, you do better.


When we started drilling down to the heart of it, we began to see the impact. The old way of doing things wasn’t working. 

After digging into these issues, talking with our clients, doing some research, and brainstorming with my team, we discovered the answer to scaling a business is not to hustle and do EVERYTHING. To scale well, give your best to only THE MOST IMPACTFUL THINGS and strip everything else away.

We realized that growing a business, generating leads, and bringing in new clients isn’t about numbers. It actually works best to build relationships.


A profitable business starts with investing in relationships.

Every CEO’s strategy will look a little different, but our team discovered some incredible commonalities. We’ve curated, aligned and structured these into our unique methodology called The Relationship Diamond.

Essentially, we advocate for building client relationships like you would build friendships offline. This creates the HAPPIEST clients and builds the strongest network of loyal brand advocates. 


Here’s an example of what this looks like:

STEP ONE : First Hellos

In real life, we connect with one person at a time. We’ll help you “meet” and speak to your target audience in a more personal way, starting with your marketing platforms. At this point, your brand messaging should feel warm and welcoming. You should focus on showing up in ONE core place and putting your all into it!


STEP TWO : Go Deeper

Now that you’re acquaintances, it’s time to get to know each other better. We’ll help you focus your message, tell your audience more about yourself, ask them good questions, and engage in conversation. When it’s appropriate, you should also share information about your business and how you help your clients.


STEP THREE : Engage & Invite

It’s time to deepen your new relationship! Imagine inviting a new friend to grab coffee. In your marketing strategy, this looks like engaging one-on-one with members of your audience and offering to jump on a call together if they are interested in your services. We’ll make sure you’ve got the right systems in place so the invitations you send get joyful, prequalified RSVPs!


STEP FOUR : Welcome Them In

When you both hit it off, you might invite them over to your home for a Netflix and charcuterie night. At this point someone has booked your services. We’ll help you make sure your “home” (your client experience) is clean and inviting so their excitement keeps building after they walk in the door.


STEP FIVE : Throw a Great Party

Choose the right wine, the best cheese, and a great flick! It’s important to make the process of working with you as enjoyable and smooth as possible. We’ll help you fulfill expectations and deliver your services on time, while surprising and delighting your clients along the way.


STEP SIX : Keep the Friendship Strong

This isn’t the end of your friendship. We’ll help you engage with and serve your past clients. They’ll become part of your brand advocacy as you build your movement, which will lead to strong referrals and other great connections down the road!


The most impactful things will always, always be building and investing in long-lasting client relationships and marketing in ways that align with your unique strengths and gifts. 

We have to stop seeing people as numbers; numbers on our follower counts, numbers on our email lists, numbers in our bank accounts. On the other side of every computer screen is a living, breathing human being who longs for connection and relationship.

  • Relationships WORK, followings don’t. 

  • Relationships LAST, followings don’t. 

  • Relationships FULFILL, followings don’t. 

We want our clients to grow their businesses in a fulfilling, sustainable and effective way by focusing on what works, lasts and fulfills. That is relationships.

If you’re interested in learning more about working with us and how you can implement this in your business, please reach out and schedule a call with us.