As a business owner, you might feel like you’re spinning your wheels and burning out in pursuit of meaning and purpose in your business. Trying to attract aligned and ideal clients while trying to stay on top of the current clients you have. Trying, trying, trying, but feeling like you aren’t making traction.
I have so been there too. I’ve been burnt out, have missed time with my family (isn’t it ironic that spending more time with family is one of the biggest reasons why women decide to work from home?), have spent time working with not ideal clients, and didn’t make the money that I should have been. (Side note: it’s okay to want to make a lot of money!)
Does any of that sound familiar?
When you’re trying to be everywhere and do everything, you aren’t speaking your message clearly.
And because you’re stuck in this hustle, you don’t have the bandwidth to do the amount of client pursuit to make the money you need.
Because we don’t have time, you might be spending a TON of money in pursuit of quick fixes — buying that shiny course or blueprint, hiring and firing coaches, throwing up new offerings.
When we’re in this cycle, we can start to feel like we’ve lost ourselves on the way. You might even feel disconnected from your business and the clients you are serving.
You might be trying sleazy, “bro-marketing” that is (1) unethical, (2) just kind of gross, and (3) isn’t paying off because it’s so out of alignment with who you truly are. You might even find yourself going back and forth between a “burn it all down” and a “this is kind of working” mindset.
Are you feeling actual physical manifestations of the overwhelm and hustle? Desperation, financial anxiety, worry about the future, strained personal relationships, making rash decisions, eating a pint of ice cream every night, adrenal fatigue?
When we get to this place, we are desperate. Desperate for anything that will work. And that’s the energy that we are putting out. Scarcity energy will flow into your marketing, into your client work, and into your client relationships. That kind of energy is toxic and turns people away.
We don’t want to be here anymore. What would it look like if you were walking in alignment with you are and who you are meant to be? What would it look like if you were walking in your strengths and investing in relationships over “quick win” marketing?
Note: this content first appeared as a live video over on Facebook! If you’d rather watch than read, click below!
Do you want to know the root cause of this problem? We are out of alignment with our strengths, our passion, and our purpose.
You aren’t pouring your energy into your strengths. You are spreading your efforts thin across too many avenues of marketing. You aren’t clearly communicating your message, so your brand experience is lacking. This is all keeping you from creating relationships.
What would it look like if you were aligned with your strength, passion, and purpose? This is where I want to LIVE. And it’s where I want you to live too.
Take a few minutes to journal your answers to these questions:
What are some highlights of who you are and your personality?
What do people praise about you?
What do you love and value about yourself?
What is your biggest passion?
What is your purpose? Why are you on this earth? What were you made for?
Now, only make decisions that are aligned with your answers. Invest in relationships that are in alignment with who you are and the impact you are here to create. Only work with clients that are aligned with this purpose. Only create a new offering when it comes from this place.
When we are walking in this alignment we are making a TRUE impact.
We will be working with aligned clients because like attracts like. We will be making more money.
Once we are walking in this alignment we are able to focus on building relationships. And what I’ve found to be true OVER and OVER is that :
Relationships WORK, followings don’t.
Relationships LAST, followings don’t.
Relationships FULFILL, followings don’t.
We want our clients to grow their businesses in a fulfilling, sustainable, and effective way by focusing on what works, lasts, and fulfills: relationships.
I would love to hear one thing you’re taking away from this today. Is there anything you are going to put into practice? Let me know in the comments.
And if you are ready to ditch the traditional marketing blueprints, the hustling, the showing up everywhere and not making your true, deepest impact, WE ARE TOO!
We’re sharing a guided journal to discover your relationship marketing strengths. And I’ll be sharing much more in the coming weeks about how this can work for you, your unique strengths, in your unique business.