If you’ve been in this online marketing space for long, you’ve heard over and over “Fill your funnel! Grow your audience! More followers, more money! Get 1,000 more subscribers! Fill your funnel! Fill your funnel! FILL YOUR FUNNEL!”
I’m exhausted just hearing that. And I’m sure you are, too! So, I’m busting the #1 myth about filling your funnel as a service business.
The problem with this funnel mindset (well, one of them at least!) is that it often forgets that what you’re filling your funnel with isn’t cash money. It’s human beings with human hearts and minds and souls.
It's so easy to forget there are humans behind every single business. Human beings that long for connection. People buy from people. With this as your basis, you are going to go much farther.
MYTH: I must fill my funnel and grow my following to make the money and create the impact I dream of.
To this, I say “Busted!!”
Sure, the more people that see your offer, the more likely it is that the right person will see it and buy. That’s just math.
But, you are a one-to-one service provider. You don’t need your following to be super large. Chances are you have limited time to serve the clients that come in each month already. If 10 people wanted to work with you right now, you would be completely overwhelmed and unable to handle it.
Note: this content first appeared as a live video over on Facebook! If you’d rather watch than read, click below!
So why are we hustling like this is the outcome we want? In actuality, running a service business is the ultimate in simplicity.
It’s about finding a client, booking that client, and serving that client. You don’t need a giant following or giant email list. You don’t need a big fancy marketing budget. Running a service business is the fastest path to cash. It can be managed so that you have low overhead and maximum profitability.
Have you been trying the “launch model” lifestyle? That’s a hustle. Truly. Would you rather woo hundreds or thousands of people to the top of a funnel and through an intricate system (where we hope they don’t drop off) to generate revenue? Or, would you rather make $3k or $10k (or more!) after one or two conversations and a proposal?
One isn’t necessarily better than the other, but as a service business, we can have simplicity, ease, and impact by doing it a different way.
For simplicity, ease, and impact connect with the right people. Not just everyone.
The goal is to build a relationship with YOUR people by intentionally pouring your strengths into your message in the place where it will bring you and your audience the most joy.
Can you imagine what life would be like if you weren’t constantly creating new opt-ins, sales funnels, posting on every platform, constantly planning a launch, and showing up everywhere? What would it be like if you are building relationships instead of trying to fill your funnel?
There is life outside of this hustle!
And no it isn’t always easy, but it can be filled with ease.
You’ll be able to focus on relationships with your ideal audience. You get to spend time with the people that actually want to spend time with you. You get to stop playing a numbers game. You get to stop striving for more followers. You will be less focused on growing an audience and better focused on the right things. Your effort will pay off. You’ll be making more money. (Yes, I said it!)
When you focus on nurturing relationships, when you become booked out, when your skills grow, then you are able to raise your prices. You will be able to work with LESS people and make MORE money.
Focus on the relationship with your paying clients. This is important. How many times have you worked to get a client, but when they get in the door, you are so exhausted from the chase that the experience becomes lackluster? They don’t get that same energy. You showered them with flowers, chocolate and wining and dining, but then you put a ring on it, and the effort ceased.
I know we don’t mean too, but when we are putting all of our efforts into the chase, we can’t focus on the human beings that have said yes.
We have this opinion here, and we know it’s unpopular:
A smaller audience doesn’t mean less money or less impact.
Your impact is not dependent on audience size. When you combine what brings you joy, your passion, your purpose, and your natural strengths, you make your impact. Your impact is limitless.
It’s okay not to chase everyone. Honestly, the size of your audience has a limit. That’s just fair to say. There truly are only so many fish in the sea. But the size of the impact you can make within your sea is LIMITLESS. When you are focusing on a smaller group of people you are able to make a deeper impact.
Growing an audience will not bring fulfillment the way that impacting lives will. Numbers don’t bring you joy. You will never have enough! Joy is immeasurable.
When you aren’t so focused on building your audience size, you are able to nurture your clients. When you have nurtured your clients in the best way, you’ll turn them into strong brand ambassadors. They will send you their friends. They will also return to you when they need your services again. They won’t want to search for someone new; they’ll want YOU because of the relationship you’ve built. And in turn, you’ll be more fulfilled knowing you’re in your full potential, making your truest impact.
For too long we’ve been trying to do business the way that online marketers tell us to. We've followed all of their one-size-fits-all blueprints. We've tried to show up all the places. We've said “yes” to clients that weren't a great fit just to pay the bills.
It’s time to do this a better way. We need to remember that there are living, breathing humans behind every computer screen. There are human hearts and minds that want to connect with us.
It’s all about growing relationships over building followings.
Relationships WORK, followings don’t.
Relationships LAST, followings don’t.
Relationships FULFILL, followings don’t.
We want our clients (and you!) to grow their businesses in a fulfilling, sustainable and effective way by focusing on what works, lasts and fulfills—and that’s relationships.
If you are ready to ditch the traditional marketing “fill-your-funnel” blueprints, stop the hustling to show up everywhere and START making your truest, deepest impact, WE ARE TOO!
Schedule a call with us to see if our signature program, Align & Activate is a fit for you. During a 12-week, one-on-one program, we put all our resources into helping you play to your strengths, invest in relationships, and create a memorable brand while doing the work that sets your soul on fire.