Business Tips

Busting the #1 Myth About Filling Your Funnel

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If you’ve been in this online marketing space for long, you’ve heard over and over “Fill your funnel! Grow your audience! More followers, more money! Get 1,000 more subscribers! Fill your funnel! Fill your funnel! FILL YOUR FUNNEL!”

I’m exhausted just hearing that. And I’m sure you are, too! So, I’m busting the #1 myth about filling your funnel as a service business. 

The problem with this funnel mindset (well, one of them at least!) is that it often forgets that what you’re filling your funnel with isn’t cash money. It’s human beings with human hearts and minds and souls. 

It's so easy to forget there are humans behind every single business. Human beings that long for connection. People buy from people. With this as your basis, you are going to go much farther.

MYTH: I must fill my funnel and grow my following to make the money and create the impact I dream of.

To this, I say “Busted!!” 

Sure, the more people that see your offer, the more likely it is that the right person will see it and buy. That’s just math.

But, you are a one-to-one service provider. You don’t need your following to be super large. Chances are you have limited time to serve the clients that come in each month already. If 10 people wanted to work with you right now, you would be completely overwhelmed and unable to handle it.

Note: this content first appeared as a live video over on Facebook! If you’d rather watch than read, click below!

So why are we hustling like this is the outcome we want? In actuality, running a service business is the ultimate in simplicity. 

It’s about finding a client, booking that client, and serving that client. You don’t need a giant following or giant email list. You don’t need a big fancy marketing budget. Running a service business is the fastest path to cash. It can be managed so that you have low overhead and maximum profitability.

Have you been trying the “launch model” lifestyle? That’s a hustle. Truly. Would you rather woo hundreds or thousands of people to the top of a funnel and through an intricate system (where we hope they don’t drop off) to generate revenue? Or, would you rather make $3k or $10k (or more!) after one or two conversations and a proposal?

One isn’t necessarily better than the other, but as a service business, we can have simplicity, ease, and impact by doing it a different way.

For simplicity, ease, and impact connect with the right people. Not just everyone.

The goal is to build a relationship with YOUR people by intentionally pouring your strengths into your message in the place where it will bring you and your audience the most joy.

Can you imagine what life would be like if you weren’t constantly creating new opt-ins, sales funnels, posting on every platform, constantly planning a launch, and showing up everywhere? What would it be like if you are building relationships instead of trying to fill your funnel? 

There is life outside of this hustle!

And no it isn’t always easy, but it can be filled with ease.

You’ll be able to focus on relationships with your ideal audience. You get to spend time with the people that actually want to spend time with you. You get to stop playing a numbers game. You get to stop striving for more followers. You will be less focused on growing an audience and better focused on the right things. Your effort will pay off. You’ll be making more money. (Yes, I said it!) 

When you focus on nurturing relationships, when you become booked out, when your skills grow, then you are able to raise your prices. You will be able to work with LESS people and make MORE money.

Focus on the relationship with your paying clients. This is important. How many times have you worked to get a client, but when they get in the door, you are so exhausted from the chase that the experience becomes lackluster? They don’t get that same energy. You showered them with flowers, chocolate and wining and dining, but then you put a ring on it, and the effort ceased.

I know we don’t mean too, but when we are putting all of our efforts into the chase, we can’t focus on the human beings that have said yes.

We have this opinion here, and we know it’s unpopular:

A smaller audience doesn’t mean less money or less impact. 

Your impact is not dependent on audience size. When you combine what brings you joy, your passion, your purpose, and your natural strengths, you make your impact. Your impact is limitless. 

It’s okay not to chase everyone. Honestly, the size of your audience has a limit. That’s just fair to say. There truly are only so many fish in the sea. But the size of the impact you can make within your sea is LIMITLESS. When you are focusing on a smaller group of people you are able to make a deeper impact.

Growing an audience will not bring fulfillment the way that impacting lives will. Numbers don’t bring you joy. You will never have enough! Joy is immeasurable.

When you aren’t so focused on building your audience size, you are able to nurture your clients. When you have nurtured your clients in the best way, you’ll turn them into strong brand ambassadors. They will send you their friends. They will also return to you when they need your services again. They won’t want to search for someone new; they’ll want YOU because of the relationship you’ve built. And in turn, you’ll be more fulfilled knowing you’re in your full potential, making your truest impact. 

For too long we’ve been trying to do business the way that online marketers tell us to. We've followed all of their one-size-fits-all blueprints. We've tried to show up all the places. We've said “yes” to clients that weren't a great fit just to pay the bills.

It’s time to do this a better way. We need to remember that there are living, breathing humans behind every computer screen. There are human hearts and minds that want to connect with us. 

It’s all about growing relationships over building followings.

  • Relationships WORK, followings don’t. 

  • Relationships LAST, followings don’t. 

  • Relationships FULFILL, followings don’t. 

We want our clients (and you!) to grow their businesses in a fulfilling, sustainable and effective way by focusing on what works, lasts and fulfills—and that’s relationships.

If you are ready to ditch the traditional marketing “fill-your-funnel” blueprints, stop the hustling to show up everywhere and START making your truest, deepest impact, WE ARE TOO! 

Schedule a call with us to see if our signature program, Align & Activate is a fit for you. During a 12-week, one-on-one program, we put all our resources into helping you play to your strengths, invest in relationships, and create a memorable brand while doing the work that sets your soul on fire.

Why You Aren’t Attracting Your Ideal Clients

Why You Aren't Attracting Your Ideal Clients | SheCanCoterie.com

As a business owner, you might feel like you’re spinning your wheels and burning out in pursuit of meaning and purpose in your business. Trying to attract aligned and ideal clients while trying to stay on top of the current clients you have. Trying, trying, trying, but feeling like you aren’t making traction.

I have so been there too. I’ve been burnt out, have missed time with my family (isn’t it ironic that spending more time with family is one of the biggest reasons why women decide to work from home?), have spent time working with not ideal clients, and didn’t make the money that I should have been. (Side note: it’s okay to want to make a lot of money!)

Does any of that sound familiar?

When you’re trying to be everywhere and do everything, you aren’t speaking your message clearly.

And because you’re stuck in this hustle, you don’t have the bandwidth to do the amount of client pursuit to make the money you need. 

Because we don’t have time, you might be spending a TON of money in pursuit of quick fixes — buying that shiny course or blueprint, hiring and firing coaches, throwing up new offerings. 

When we’re in this cycle, we can start to feel like we’ve lost ourselves on the way. You might even feel disconnected from your business and the clients you are serving. 

You might be trying sleazy, “bro-marketing” that is (1) unethical, (2) just kind of gross, and (3) isn’t paying off because it’s so out of alignment with who you truly are. You might even find yourself going back and forth between a “burn it all down” and a “this is kind of working” mindset.

Are you feeling actual physical manifestations of the overwhelm and hustle? Desperation, financial anxiety, worry about the future, strained personal relationships, making rash decisions, eating a pint of ice cream every night, adrenal fatigue?

When we get to this place, we are desperate. Desperate for anything that will work. And that’s the energy that we are putting out. Scarcity energy will flow into your marketing, into your client work, and into your client relationships. That kind of energy is toxic and turns people away.

We don’t want to be here anymore. What would it look like if you were walking in alignment with you are and who you are meant to be? What would it look like if you were walking in your strengths and investing in relationships over “quick win” marketing?

Note: this content first appeared as a live video over on Facebook! If you’d rather watch than read, click below!

Do you want to know the root cause of this problem? We are out of alignment with our strengths, our passion, and our purpose. 

You aren’t pouring your energy into your strengths. You are spreading your efforts thin across too many avenues of marketing. You aren’t clearly communicating your message, so your brand experience is lacking. This is all keeping you from creating relationships.

What would it look like if you were aligned with your strength, passion, and purpose? This is where I want to LIVE. And it’s where I want you to live too.

Take a few minutes to journal your answers to these questions:

  • What are some highlights of who you are and your personality?

  • What do people praise about you?

  • What do you love and value about yourself?

  • What is your biggest passion?

  • What is your purpose? Why are you on this earth? What were you made for?

Now, only make decisions that are aligned with your answers. Invest in relationships that are in alignment with who you are and the impact you are here to create. Only work with clients that are aligned with this purpose. Only create a new offering when it comes from this place.

When we are walking in this alignment we are making a TRUE impact.

We will be working with aligned clients because like attracts like. We will be making more money.

Once we are walking in this alignment we are able to focus on building relationships. And what I’ve found to be true OVER and OVER is that :

Relationships WORK, followings don’t. 
Relationships LAST, followings don’t. 
Relationships FULFILL, followings don’t. 

We want our clients to grow their businesses in a fulfilling, sustainable, and effective way by focusing on what works, lasts, and fulfills: relationships.

I would love to hear one thing you’re taking away from this today. Is there anything you are going to put into practice? Let me know in the comments.

And if you are ready to ditch the traditional marketing blueprints, the hustling, the showing up everywhere and not making your true, deepest impact, WE ARE TOO! 

We’re sharing a guided journal to discover your relationship marketing strengths. And I’ll be sharing much more in the coming weeks about how this can work for you, your unique strengths, in your unique business.

Getting Ready to Hire: What You Need to Consider

Getting Ready to Hire | SheCanCoterie.com

So you’ve done the hard work of growing a beautiful business with recurring clients or a steady stream of new clients coming in. But with all this business landing at your doorstep, you’re having to turn people (and revenue!) away or you might be working 16 or 20 hour days (and nights!).

And, let’s face it, you’re probably doing work that you aren’t the best at — or might even dread — each week.

Hey, honey, it might be time to get ready to hire.

Don’t Do What I Did

Most people wait to get ready to hire until they're completely overwhelmed — don’t be that person.

See, that's exactly what happened to me before I hired my team. I had too much work and not enough time. I was working until the wee hours. I was forgetting to eat lunch. I was neglecting my relationships. And I was rapidly reaching my breaking point. Does any of this sound familiar?

I'll let you in on a little secret:
If you're considering hiring, you're ready
.

When you hire someone before you think you're ready, you're putting yourself in a position to succeed when your business starts to pick up and grow even more.

When I was drowning in work, I hired my first team member, Brittani. She took over all of the travel + bookkeeping tasks. When I was still feeling overwhelmed, we added another team member who helped take on some of the general admin tasks.

If you're considering hiring, you're ready.

TWEET THIS

Next came a specific hire for social media. This team came together and we were able to scale this business in ways I never could have expected. We are now a team of 10 and growing almost every month!

Are You Ready to Hire?

So often we are too busy working IN our business that we can't see outside of it.

Here are three questions to ask yourself before making the decision to hire a new team member:

  • Are you ready to grow your business faster than ever before?

  • Are you ready to invest in a team that will help you succeed?

  • Are there tasks within your business that you dread doing and would love nothing more than to delegate them to someone else?

If you answered YES to at least one of these questions, then you are ready to grow your team.

Seeing What’s Possible

Because you're in the day-to-day life of your business, it can be hard to imagine handing daily tasks off to someone else. After all, you've been 100% in charge of everything for 100% of the time since it started.

But here's what I want you to remember: you don't have to delegate EVERYTHING on the first day (and you SHOULDN'T). It’s not all or nothing. You can start slow and small. Something that held me back a lot, in the beginning, was the mindset that I was needing to hire a full-time team member and I would have to give them health insurance.

When is it the right time to hire?

  • You're ready for the next level

  • You have consistent revenue

  • You're overworked

  • There are parts of your business that other people could do better (hint : it’s time to hire an expert!)

What's stopping you?

Generally, it’s finances — ringing a bell? First things first, you need to get clear on how much space you have to spend.

  • What can you afford right now to invest?

  • Look at your financial projections. What do you expect to be making over the next 6 to 12 months?

  • If money is something that is worrying you, take a look at your expenses to see where you can you save money. Are you paying for an app or subscription that you haven’t actually been using? Pro tip: Check this out at least monthly on one of your money dates.

Who do I hire next?

First, we need to decide if you are looking to hire a generalist or a specialist. A generalist can take a lot of things off of your to-do list, but they aren’t necessarily an expert or coming at tasks or projects strategically. A specialist is going to take on a specific role in your business or come into your project with proven processes. A specialist is going to truly own the role and this helps for communication and delegation.

Now, get out a notebook or open a Google Doc because we are going to be asking ourselves a ton of questions:

  • What are the things holding you back, frustrating you, not in your category of brilliance?

  • Where do you spend the most time in your business?

  • What things do you enjoy doing for your business?

  • What things do you hate (or not enjoy) doing for your business?

  • What software/applications do you use on a regular basis in your business?

  • List out the daily, weekly, monthly, and quarterly tasks for your business.

    • Using the listed tasks above, list every task that you really don't like doing. Or you put off until the last minute. (Or put off until forever).

    • How many tasks on that list already have a process to complete them?

    • How long does it usually take you (ballpark figure) to complete every task on that list?

    • Categorize every task on that list as either: Must Delegate (as in you can't ever bring yourself to do that thing again) and Would Be Nice To Delegate (meaning you're not enthused about that task, but you can get it done when you need to).

    • From there we need to put those tasks and projects into categories based on role.

  • How would you feel if you had someone supporting you here?

  • What is the end result that you're hoping for?

  • What is the time frame that I want this result in?

Take Some Time to Decide

Hiring is an investment, so you need to track the results you are hoping to achieve to make sure you reach that level. Give yourself a deadline to make sure that your choice is getting you to your desired result! This is a huge step in your business and something you should be excited about. Take this process one step at a time, and it won’t feel so overwhelming.


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