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How Big is the Boom? Find Your Purpose, Set Your Aim, and Make an Impact

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Disclosure: I’m getting vulnerable here, then I’m going to kick your butt (and mine too!) So if you’re ready for that, let me know in the comments, and stick around!

Over the past several months, as we’ve been brainstorming, researching, planning, and creating Align & Activate, we’ve noticed a lot of gaps in the way we’ve worked for our clients in the past.

We asked ourselves: Where have we gone wrong? Where have we failed our clients in the past? Where have we failed ourselves?

And we found the answer: We have been doing just to do. 

We have been showing up just to say we were there. We have been sending emails because that’s what we are “supposed” to do. We have been posting on Instagram so the feed stays full and looks pretty. We’ve been checking tasks off of a list and saying we had a successful day.

We realized we were doing a lot of things for our clients and ourselves with little to no return. And to put it quite simply, you’re probably doing the same. You are doing too many things that aren’t making you money.

Showing up just to show up doesn’t move the needle forward. 

I'm not telling you to do more. I'm telling you it's time to strip away the excess and BE MORE.

It's easy to hide behind the busy. It’s easy to hide behind the checkmarks on your list. It's easy to use that as an excuse. (Hiiii. I'm an enneagram 3. This is my sweet spot.)

But y’all. No purpose. No aim. No impact.

Note: this content first appeared as a live video over on Facebook! If you’d rather watch than read, click below!

When we get these things aligned, we are able to actually accomplish what we set after. We are able to achieve our goals. We are able to create the impact we are here to create. We are able to make a BIG BOOM!


Find Your Purpose: What are you here for?

YOU ARE HERE FOR A REASON. 

You were put on this planet to make waves. You are meant to do THE THING, the thing that sets your soul on fire. We are all here for a reason.

By not living up to your purpose, you are not only doing yourself a disservice, but you are also doing the WORLD a disservice. By sitting around making your social feed look nice or checking off tasks hoping it does something, you are letting the world down. 

There are people out there that need what you have to offer.

You aren’t pouring your energy into your strengths. You are spreading your efforts thin across too many avenues of marketing. There is a gap where your IMPACT should be, and you are wasting time, sis.

You aren’t clearly communicating your message, so your brand experience is lacking. This is all keeping you from creating a relationship. You have half-baked leads who aren’t a good fit.

What would it look like if you were aligned with your strength, passion, and purpose? THIS IS WHERE I WANT US ALL TO BE. This is where I want to LIVE. And it’s where I want you to live too.

So tell me, what is your purpose. Why were you put on this earth?

I’ll share mine. It’s simple and not simple. I’m here to support women walking in their strengths and purpose, so they can do the work that sets their souls on fire and make the impact they are here to create.

Now that we know our purpose, we need to set our aim. 


Set Your Aim: Where are you going?

You can’t expect to get somewhere you didn’t aim to go. You have to have a plan.

What is your end goal? 

It doesn’t have to be a five- or ten-year plan, but you have to know what steps you need to take to get where you are going. You have to know what the next right step is.

Are you feeling a lack of motivation? That’s usually because of a lack of clarity. You are spreading yourself thin on all the platforms, trying to be everything for everyone, not sure where you should actually be. That’s not aim. That’s… spread.

You have to be intentional about where you show up and how you show up there. You need a plan for what to say once you get there. You have to know what the reason is for being there in the first place.

If you don’t know where you’re going, you aren’t going to go anywhere.

So where are you going? What is your goal? What is the next right step?


Make Your Impact: How big is the boom?

And this is where it gets fun! How big is the BOOM going to be?

Showing up on every platform and doing it all without a plan (because that’s what the experts tell us to do) means you don’t make your biggest impact anywhere.

But, when you’re walking in alignment with your strength, passion, and purpose, you KNOW where you’re going. You’re going to be walking in freedom and at ease. You’re going to be living into your passion and creating the impact you’re meant to. You’re going to make a BIG BOOM in your business, in your own life, and in the lives of others. 

By simplifying your efforts, you are able to focus on what truly matters—the people you are here to serve—and amplify your impact. BOOM!


Our goal is that everything you are doing in your business has a purpose, and therefore is impactful to your goals, your mission, and your bottom line.

If you keep going the way you are going, your energy, funds, and referrals are going to dry up. You are going to burn completely out! You started this business for a reason. Remember your why. Remember what brings you joy. And make a decision from that place.

Your clients feel your stress and desperation. You are leaking toxic energy into the work you are doing. Not just clients—your partner, kids, and friends feel this, too. Let’s make a plan to stop this. 

You’ve been following this “do more, do more!” protocol this whole time. You can continue to try new things and add more to your plate, or is it time to do something different?

We are here to help you simplify your entire brand experience from the first time someone hears your name through the last touch as a client and beyond. 

Schedule a call with us to see if our signature program, Align & Activate is a fit for you. During a 12-week, one-on-one program, we put all our resources into helping you play to your strengths, invest in relationships, and create a memorable brand while doing the work that sets your soul on fire.