blog post checklist

How to Optimize Old Blog Content

We see you over there making big moves in your business.

You’re crystal clear on what you do and who you do it for. You’re confident that the work you do matters. We’ve convinced you that you still need a blog and you have your blogging content calendar planned.

But what about all that other content on your blog? You have incredible posts that you’d love to repurpose and you know that if you got them into the hands of the right people it would make your business grow by leaps and bounds.

Here’s the thing: updating your old content can increase your pageviews if you’re strategic about it.

More pageviews means more eyes on your product or service and more eyes on what you’re selling means more potential clients. Instead of letting those past posts just sit in blog purgatory, make them work for you!

Here’s what we recommend doing to make those old blog posts shine:

Want to make your old blog content work for you? Optimizing your old blog content is key! |

Update titles to make them more SEO-friendly.

SEO stands for “search engine optimization” and is the process of getting traffic to your site from search engines. We could talk about SEO all day, but if you update your blog post title to include keywords that Google likes, you will get higher priority on search engine results. There are plenty of websites out there that can help you research what keywords are best!

Update the formatting to improve readability.

By making your post easier on the eyes, people are more likely to stay on your site. Break up longer sections of text into smaller, bite-sized paragraphs. Utilize headings and try bolding important information. Use lists. Make sure that everything is visually top-notch.

Update any timely content and make it evergreen.

Or delete those posts altogether if they aren’t relevant anymore! There’s no shame in that. You don’t want your customers wading through posts about your new puppy or an outfit from 2013 if you want to be serious about your biz. In our post about your blogging content calendar, we talk about narrowing your topics down to around five categories. That way, your content is focused and streamlined.

Check all links to make sure they aren’t broken.

If you’re optimizing a post from years ago, chances are the links you provided have a new home on the internet and they’ll need to be updated. We like to use the free website to do this quickly.

BONUS TIP: Speaking of links, you should always be doing what is called “deep linking,” which is when you link to other content of yours within each blog post. This helps your readers find other content they are interested in and keeps them on your site longer. It’s a win-win!

Add new opt-ins.

You probably have created some killer opt-ins since you started blogging that would be relevant in your old content. Get those added to old posts so you can make them do some work for you!

Update graphics to match current branding.

Chances are, you’ve rebranded at least once since starting your blog and biz. Make sure all your graphics reflect that so you are consistent across the board. It’s a good idea to make them Pinterest-friendly too!

Add to your Pinterest schedule and group boards.

Pinterest is an epic visual search engine that can bring your content to the next level by connecting you with your dream audience. Why wouldn’t you want to utilize it?

BONUS TIP: Hiring a Pinterest manager can make all the difference for your biz. Let us help you!

Share on social media.

Make sure you are adding optimized content to your social media sharing schedule. Get some tweets written and some Facebook posts created so that you are getting eyes on your newly polished content!

Repurpose for new content.

Do some brainstorming while you’re optimizing. Could old blog posts be repurposed into a email course, ebook, or other content upgrade? Probably! Get those creative juices flowing.

If you take this nine suggestions to heart and take the time to make them happen, you’ll see changes on your blog. Set aside some time each day to make your way through your old content and it’ll make a big difference!

If that isn’t your jam, but you know that you have old content that can bring you new customers, we have a content optimization package and a team that would love to help you. Schedule a call with our content manager today to find out more!



Before you go, we have a free, 17-step checklist that will make every blog post you write shine.

Get your checklist below and get writing that awesome content, boss babe!

6 Things to Do After You Hit Publish

Whew! You just researched and wrote an incredible blog post. You created the gorgeous graphics. You checked your links twice. You did all the things to make your blog post happen. It’s time to relax, put your feet up, and enjoy a piña colada. Right?

Not so fast! Checking off every box on our blog post process checklist is a great start, but there’s more you can (and should!) do after you hit publish that will help your post succeed and be seen by your people (and potential clients).

We’re here to help. Let’s talk about everything you should do after you hit publish on your polished blog post.

Not sure what to do after you hit publish on that blog post you just spent a lot of time perfecting? Let She Can Coterie help! |

1. Share your post immediately on social media.

Remember those graphics you created before you hit publish on that post? Put them to good use! Write an Instagram post sharing a little peek of the content of your blog post and then direct your followers to your website to read more. Take to Twitter and use those 280 characters to their best ability. Share that Pinterest-optimized graphic.

BONUS: Don’t say the exact same thing on each social media platform! Tailor the message of each post to fit the vibe of each platform.

By sharing your posts immediately, you’re keeping your readers updated on what’s going on on your website. Don’t feel like you’re annoying them — that’s why they follow you!

2. Schedule your future social media shares.

One reason why you should focus on creating evergreen content is so your posts can be shared anytime and they will still be relevant and useful to your readers.

Share a link on Twitter later in the week and ask your followers if they’ve had a chance to check out your most recent post yet. Schedule another social media share a month from when the post went live to keep directing your followers back to your website.

You can even schedule links that will go live a year from when your content is published! Keep driving that traffic back to your past content and make it work for you.

BONUS: If you pull quotes from your blog post before you hit publish, it will make scheduling future social media shares easy peasy!


3. Add your post to your Pinterest board schedule.

Pinterest is an epic visual search engine that can bring your content to the next level by connecting you with your dream audience and cultivating a new group of raving clients. Use it to your advantage and get a Pinterest board schedule in the works!

There are over 150 million active users just waiting to see what you have to offer.

If you aren’t looking to learn all the ins and outs of Pinterest or take your own time to create a schedule and strategy, let us help. We have a Pinterest manager just waiting to help you increase your page views.

4. Do a Facebook or Instagram Live about your post.

After you hit publish, hit “go live” on whichever social media platform you prefer and tell your followers about your most recent post! One reason why using this feature is so effective is because it gives a peek at the face behind the computer screen. People want to buy from people! Don’t be afraid to show your personality — get a little kooky and don’t worry about messing up. The more “real life” you share, the better!

5. Share your post with your email list.

Chances are, people are signing up for your email list because they aren’t visiting your site on their own every day to see if you’ve posted something new. Give the people what they want and let them in on when you have something new to share with them!

6. Answer your comments.

Nothing turns a reader off more than a blogger who doesn’t take the time to post even a short reply to their comment. Keep the conversation in the comments going and your readers will keep coming back again and again. Remember… people want to buy from people! If you have to, schedule time in your week set aside just for answering comments. It'll be worth it — we promise!

There you have it! Six steps to do after you hit publish on your blog post that will take it to the next level.

If you haven’t read it already, make sure to check out our list of everything that goes in a polished blog post so you know what to do before you hit publish too.


We put that checklist into a fun freebie so you won’t forget any of the steps. Sign up below and we’ll send it to your inbox!


Does reading posts about blogging make your head spin a little bit?

Are you convinced that you still need a blog, but aren’t sure that you have the time to make it happen? She Can Coterie has just the thing for you… a Content Management package that will take your blog from mediocre to thriving!

All you have to do is write…
let us take care of the rest.

Now go enjoy that piña colada. You deserve it.

Everything That Goes Into a Blog Post

From the outside, it doesn’t look hard to post on your blog.

Write up some good content, hit publish, and put it out into the world. Easy peasy, right? Not for those of us who have been behind the scenes! We know firsthand that there’s a TON that goes into it. Lucky for you, we here at She Can Coterie are sharing all our steps for a successful blog post. Let’s do this.

Not sure what needs to happen after you write your blog posts? She Can Coterie is helping you out by sharing 17 steps to a polished post! |

1. Write the Blog Post

Pretty self-explanatory, right? Sometimes doing the actual writing can be the hardest part and here’s our best advice for getting over writer’s block: make a blogging content calendar and just do it. Writing takes practice just like anything else!

2. Proofread + Edit the Blog Post

Get out that dictionary and thesaurus and Google any grammar rules that you aren’t sure about. Cross your t’s, dot your i’s… you know the drill! You don’t want to turn off your readers (and potential clients!) because of silly mistakes.

BONUS TIP: Read through your post out loud once or twice. That way you can make sure your writing sounds like your actual voice and you can catch any awkward sentences or phrasing.

3. Make Some Gorgeous Graphics

Most readers are turned off by blog posts that are just blocks of text that aren’t broken up by some visuals. Make sure you have all of the following ready to be included in the blog post itself or to be shared on social media:

  • Featured Image + any other graphics to be included in the post itself

  • Social Media Graphics for Facebook, Instagram, Twitter, etc.

  • Pinterest Graphics

BONUS TIP: Keeping track of all the different dimensions for every social media platform can be confusing. Here’s a handy document to keep them all straight!

4. Add a “Click to Tweet”

Including a Click to Tweet button within your blog post makes it really simple for your readers to share your content without having to do any extra work. This is a great way to get your blog posts in front of more readers!

5. Check for Good Pull Quotes

Pull quotes are brief, attention-grabbing quotes taken from the main text of your blog post. These quotes are great to include on shareable graphics, Click to Tweets, and other social media posts!

6. Create a Call to Action

This phrase gets thrown around in the blogging world all the time. What does it actually mean? A call to action will vary depending on what you’re writing about, but it could be something like asking your reader to leave a comment, download a freebie, use a hashtag, or join a Facebook group. Usually a call to action is at the end of the post so it makes the biggest impact.

7. Pick an SEO Keyword, SEO Title, and Meta Description

SEO stands for “Search Engine Optimization.” This is basically how Google directs people to your website. There are a lot of opinions on what makes the best keywords, but in general you’ll want to avoid using single words as well as using phrases that are too broad or too specific.

For your title, choose phrasing that is concise but still specific about the content of your post. Your meta description should be a synopsis of what you’re talking about in your blog post that’s between 130 and 170 characters.

BONUS TIP: If you’re using Wordpress, there are tons of plugins that can help you with SEO (we like Yoast).

8. Make Sure all Links Work Properly

Always, always, always. There’s nothing worse than being interested in a resource or freebie just to find out that the link is broken. Talk about a buzzkill!

- the next four steps are for blog posts that include content upgrades -

SIDE NOTE: What’s a content upgrade? A content upgrade is any extra freebie or bonus content that you’re giving your readers. For example, in this post our content upgrade is a downloadable checklist that includes all of these steps!

9. Create the Content Upgrade

This could be a PDF, document, spreadsheet, etc. Whatever makes the most sense for your post.

10. Create a Promo Graphic for the Content Upgrade

Be sure to make a Pinterest-sized graphic! People love to share freebies on Pinterest.

11. Create an Automated Email for Delivery

If you want your people to get the content upgrade by signing up with their name and email, make sure you have it set up so they actually get an email with the freebie included. We like to use ConvertKit for these automated emails.

12. Create a “Thank You” page that includes a Click to Tweet

After they submit their information on the form mentioned in step 11, make sure they are redirected to a thank you page on your website. By including a Click to Tweet on this page, those who download your content upgrade can share with their friends right away that they got an awesome freebie from you!

- the rest of these steps are for EVERY blog post -

13. Format + Schedule Inside WordPress or Squarespace

Here at She Can Coterie, we like to write our blog posts in a Google Doc before transferring it into Squarespace. That way we know it’s saved automatically as we write and we can easily share it with anyone on the team who needs to take a look at it before it’s published. After you have everything set and polished, transfer all your text into whichever blogging platform you use and format it the way you like.

14. Add Correct Category + Tags

Using categories and tags on each blog post are great for SEO! This blog post, for example, falls under our “Blogging” category and one of the tags used is “blog post checklist.”

15. Share Immediately on Social Media

Right when your post goes live, share that baby on whatever platforms that you’re using — Facebook, Twitter, Instagram, Pinterest, etc.

16. Create Multiple Headlines

This is for when you share your post more than once (which you should!). The best thing about evergreen content is just that… it never goes out of style!

17. Schedule on Social Media

Schedule tweets or Instagram posts for the future using the headlines and pull quotes you already put together earlier in the process.

Want to make sure all your blog posts are polished to perfection? Grab She Can Coterie's FREE blog post process checklist! |

There you have it! 17 steps to a polished blog post.

All of this might feel like a lot. And, to be honest, it kind of is. There’s a lot to remember — and the majority of this is before you even hit publish! There’s a couple ways that She Can Coterie can help you out with this:

First, we put together a PDF checklist that includes every single one of these steps so you don’t have to remember them all. Click here to download your freebie!

Second, we have Content Management services! Let us take care of your blog and make it work for you, not the other way around.

Stop spending time worrying about all the little details when you could be putting your energy toward what you actually love to do. Let us do what we love so you can too.

Remember to grab your blog post checklist below. Happy writing!