editorial calendar

Why Blogging is Still Crucial for Business

Did you know that the first blog was created in 1994? You might be thinking, "How can something that’s been around on the internet for 20+ years still be relevant?" We promise you… it’s anything BUT irrelevant.

Yes, blogging takes time. Yes, the platform has changed over those couple decades. But, most importantly — blogging will bring more traffic and potential clients to your website.

We here at She Can Coterie believe that blogging is still valuable. You still need a blog. Here’s why.

Yes, blogging takes time. But, more importantly - blogging  will  bring more traffic and potential clients to your website. | SheCanCoterie.com


Those three little letters can be kind of scary sometimes. SEO stands for “Search Engine Optimization” and, basically, it is methods that you can use to make your website most visible to people when they’re searching on Google. This is the number one reason why we believe you still need a blog.

There are things you can do behind the scenes on your website to make this happen, but one way to get more eyes on what you’re selling is by posting high-quality, SEO-friendly blog posts. By paying attention to SEO, you’re not only going to get more eyes on your website, but you’re going to get the visitors (ahem, potential clients) you want looking at your content.

Here are a few tips to make search engines love your posts:

  • Use keywords. These are words and phrases within your post that make it possible for people to find your website through search engines. You want to write about keywords that your ideal client is searching for and use these keywords throughout each of your posts.

  • Use paragraphs and headings. Search engines love blog posts that are readable, and using headings and paragraphs to break up your writing and help your reader follow along does just that.

  • Optimize your graphics. When you upload graphics to your blog, make sure the file name includes your keyword and that you have changed the alternative text (or “alt-text”) to a description of your post that — you guessed it! — includes your keyword.

  • Link to relevant content throughout. If you mention it, link to it! Not only will that get potential clients clicking around on your website, but this is great for SEO.

BONUS: If you are using WordPress, there are plugins that can help you make sure every post has been optimized! Yoast is a great one.


Potential customers are more likely to become clients if there is a face behind your website. Share the story about why you started your business. Give your readers tips that are based on your real-life experience. Write about why they need the service you provide.

People are more likely to buy from someone if they have a relationship with them and having a blog is a great way to start that relationship.


If you are providing top-notch information and content upgrades (freebies, resources, etc.) on your blog, your readers will know the kind of quality that you provide and they will feel comfortable buying from you. They’ll think, “If she gives this much valuable FREE content out on her blog, I can only imagine what she’s going to share when I pay!”

Build that relationship and provide first-class content every time and you can’t go wrong


You might not think so, but it’s true. And we believe that. There’s not a single person online that has the exact same ideas, services, products, or thoughts that you do, so share them. The world needs to hear what you have to say and you’re the perfect person to say it!


Here are the next steps for making your blog work and work well:

First, get your ideas down on an blogging content calendar. The phrase “content calendar” can sound intimidating, but it’s not. We promise. This calendar will help you find your niche, stay organized, and get your ideas down on paper. We have a handy dandy spreadsheet that can help get you started and entire blog post dedicated to how to use it well.

Download your blogging content calendar spreadsheet below!

Second, hire a content manager. We here at She Can Coterie have a team dedicated to helping our clients plan their content, editing their posts until they’re flawless, creating gorgeous graphics that readers will want to share, and so much more.

You know that blogging will help your biz. Now let us take care of all the details so you can focus on the big picture. All you have to do is write - we’ll take care of the rest. Check out our content management packages here and schedule a discovery call with our Content Manager to get all the details.

And before you go… don’t forget down download your free blogging content calendar spreadsheet!

Happy writing, boss babes!

How to Plan Your Blogging Content Calendar

Is blogging dead? We here at She Can Coterie don’t think so!

Sure, the platform has changed quite a bit. Blogs are no longer just a space for sharing pictures what you ate for lunch last week or public diary entries. There’s a place for pieces of your personal touch on your biz’s blog, but having evergreen, pillar content on your blog can help you drive traffic to your site, help your people trust you, and turn them into buyers or paying clients.

Because of the way blogging has changed, we have to be more strategic. You need to make sure you are consistently posting quality evergreen content that will point readers to your offerings and keep them coming back for more. But how do you make that happen?

A content calendar! That term might sound overwhelming, but it’s not - we promise! We’re here to help you. Here are some questions to ask yourself that will help you learn how to successfully plan your blogging content calendar.

Planning a blogging editorial calendar doesn't have to be hard. Here's 3 questions to help you can started + a FREE editorial calendar template! | shecancoterie.com

What is your niche?

Get your posts down to three to five types of content or SEO buzzwords that your brand/biz is about. Those handful of topics are the categories on your blog. Every single post should fall under one of those five subjects. If it doesn’t, feel free to share it on your personal Facebook page or in an Instagram post!

It might feel hard to get all your ideas down to just several categories, but it’s worth it! Your content will be more focused and fewer SEO buzzwords make it easier for search engines to find you website. Win-win!

How many times a week do you want to post?

The number one key here is to be consistent. You don’t have to be producing blog content every day, just make sure that you are consistent with the schedule you choose so your readers can depend on you.

Another factor to consider is how many quality blog posts you are able to produce. If only posting one time every other week means that you’ll be writing higher quality content, then go for that! There’s no sense in posting sub-par content just for the sake of posting.

How do I come up with ideas?

We have a handy dandy content calendar spreadsheet for you. You can download it here:

On the first page of the spreadsheet, put your categories as the headers and do a brain dump of post ideas. [Side note: it’s a good idea to keep a running list of ideas so you aren’t ever scrambling for content!] Add to this list of post ideas whenever you have a moment of inspiration.

Here are some ideas to get you going:

  • Comprehensive guide or tutorial

  • A review of a tool or program that you use

  • A case study of someone who has used your course/followed your method/etc.

  • Bust the top myths about your industry or service

  • Your story — how you got to where you are

  • A deep dive into a theory or topic that’s hot in your industry right now

  • Common mistakes in your niche

  • An ultimate resource list

  • The best apps in your niche

On the calendar page of the spreadsheet, plug in the dates each blog post will be published and the date it’s going to be written by. This will give you a hard deadline to make sure you have time to do all the other things that go into a blog post. Make sure to be realistic about the time it will take you to prep each post to go live.

Schedule out the ideas you brainstormed next to these dates. Make sure to pay attention to the dates of anything important coming up (launches, holidays, etc.).

BONUS IDEA: Theme out your months! You can blog about a specific category for one whole month.

Want to make sure your blog posts are quality every time? Grab our free blog post process checklist! | shecancoterie.com

See? Planning your blogging content calendar doesn’t have to be intimidating! Once you have your calendar in place, make sure to grab our blog post checklist to ensure that you’re posting quality content every time you hit publish.

Now get to creating that content, boss babe! Happy planning!

Get your content calendar here!

need some help getting your content calendar in line?

We have several content marketing packages that, paired with our team of experts, will help you plan your content, get it written, proofed, edited, and posted while you focus on the big idea parts of your business. Hop over here to learn more!