pinterest

3 Reasons Why You Need Pinterest

We probably don’t have to convince you that Pinterest is amazing.

It’s a playground of beautiful ideas. You can plan a wedding without leaving your couch! Not knowing what to make for dinner is a thing of the past! Need a new headboard? There are thousands of DIYs out there to get you started!

It’s easy to get sucked in and then realize that you’ve spent all afternoon scrolling through those beautiful images. And you’re not the only one! Pinterest has over 265 million active users. 83% of those users are women and 80% of women between ages 25-54 make household buying decisions.

Do I have your attention yet?

From pretty pins to boards upon boards of ideas, it’s no wonder this visual search engine is one of the most popular social media sites! Having a killer Pinterest strategy can result in incredible traffic to your website and new customers.

We’ve gathered our top three reasons why Pinterest is an absolute must:


We probably don't have to convince you that Pinterest is amazing, but did you know it can be a GAME CHANGER for your biz? She Can Coterie is sharing three reasons why you need Pinterest.

Visual Search Engine

We are hesitant to call Pinterest just a social media platform because it’s so much more than that. It’s a visual search engine. And we all love search engines, right? Most of us are always quick to whip out our phones to ask Google whatever questions pop into our mind or conversations.

Pinterest is no different. We even know some people who hop on Pinterest before they resort to Google! Each day, millions of users across the globe head to Pinterest to have their questions answered.

They’re looking for fall decor ideas, new recipes, and new products every time they log in. They want to find creative, exciting, new ways to solve their problems. So when people are searching on Pinterest, they’re searching with purpose. With a strong strategy in place, you can be the business that answers their prayers.

Influencers in Action

With Pinterest, it’s easy to find a whole slew of reviews at your fingertips. Since a large amount of bloggers are using this site, Pinterest users can find honest experiences and reviews from real people that have tested out your product.

So when you’re creating your boards, think about the power of influencers! Pin reviews, testimonials, or blog posts featuring your business in action. Pinners are all about seeing new ways and ideas to put your products or services to use.

It’s Social

While it may not be social in the same ways that Facebook and Twitter are, Pinterest still is a social network. You get opportunities to connect each day with other pinners! By using group boards and the comment feature, you can find other businesses and blogs and start building those vital professional and customer connections.

BONUS: Are you a blogger? You should be!

Use Pinterest to your advantage. It can be a goldmine for boosting traffic to your website and products if you’re using it strategically! Make sure every post you write has a Pinterest-optimized graphic that will draw users in and make them want to click through to your site.

We wrote a whole post dedicated to convincing you why you still need a blog if you want to learn more (and trust us… you do).


Pinterest packs even more features than we’ve listed, but these three reasons are why a winning Pinterest strategy is a must for businesses and bloggers alike.

So do we have you convinced?

Are you ready to get a Pinterest strategy started and get your product or service in front of those 265 million users? She Can Coterie can make Pinterest work strategically and intentionally for you while you get back to doing the things that you want to do.

Here’s how you can get started:

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First, get your Pinterest presence in shape with our free 15-point DIY Pinterest Audit.

Like we said above, Pinterest is an amazing place to connect with your ideal customer and score some major conversions on your website. But this visual search engine requires a little bit of time and a whole lot of strategy to make sure your pins are reaching the right audience to boost your business!

Enter your information below and we’ll send it straight to your inbox so you can get started.

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Second, you need to hire a Pinterest Manager. It will change your life.

Our Pinterest Strategist will help you by scheduling pins for you, participating in group boards, uploading your content to Pinterest weekly, and so much more. She might even be doing it while you sleep!

Want to know more about our Pinterest Management packages? Hop on a free Discovery Call with our Pinterest Strategist and learn how She Can Coterie can boost your business via Pinterest!

Until next time… happy pinning, babes!


5 Ways Hiring a Pinterest Manager Will Change Your Life

Ahh, Pinterest. With its infinite recipes and decor ideas, it’s hard not to love this visual search engine. Loaded with helpful DIYs and ideas, it’s easy to waste an afternoon skimming through this beloved site. 

So why hire a Pinterest Manager? Beyond the fun of Pinterest, there’s a whole strategy that businesses can (and should!) implement to connect with their target audience. A Pinterest Manager is your go-to for seeing long-term results on this epic social media search engine. They know the ins and outs of Pinterest campaigns so you can start seeing some major traffic and conversions

Here are the 5 ways hiring a pinterest manager will completely change your life. Hyperbole? You tell us.


So why hire a Pinterest Manager? Beyond the fun of Pinterest, there’s a whole strategy that businesses need to implement to connect with their target audience. Here are 5 ways hiring a  pinterest manager  will completely change your life. | SheCanCoterie.com

1. Pinterest is Crazy Effective

Friends, Pinterest is so much more than memes and craft ideas. When used strategically, it's crazy effective at helping business owners connect with their audience. After all, there’s over 150 million active users each month on Pinterest! And they’re not just looking for inspiration and innovative ideas - they’re looking for you. Of those active pinners, 87% are making purchasing decisions based off of Pinterest! 

2. Pinterest Requires Strategy

Despite its fun and whimsical appearance, Pinterest requires tact and strategy to be successful. There’s pin design to consider and keyword concentration to mull over. There’s group boards and Tailwind Tribes to connect with. There’s promoted pin campaigns to run. 

A successful business account is one that is intentional and deliberate. With a Pinterest Manager, you get a strategic social media professional that evaluates your current efforts and then comes up with a plan to get you seeing some serious traffic and conversions on your website. 

3. They Handle the Nitty-Gritty Details

Pinning cute dog photos is a really easy, fun way to spend an afternoon. But when it comes to pinning purposefully, there’s so much more to a Pinterest Manager’s job than keeping your boards full of fabulous pins. 

On a day-to-day basis, a Pinterest Manager is busy applying for relevant group boards, scheduling your website’s pins to push out during optimal hours, monitoring your promoted pin campaigns, and evaluating your web traffic. They’re hard at work crafting a picture-perfect Pinterest strategy that stems far beyond repins. 

So while they’re focusing on writing the perfect pin description, you can focus on what matters most: your business.

4. You’ll See Results with Managed Promoted Pin Campaigns

In many cases, promoted pin campaigns are an unsung hero of social media advertising. Cost-effective and customary, promoted pins are an absolute gem when it comes to connecting you with your target audience. With a Pinterest Manager, they’ll be able to implement promoted pin campaigns that will provide long-term results for your business.

Unlike other social media ads, promoted pins keep performing long after their campaign end date. The repins and engagement you received during your initial campaign have a long lifespan as more and more pinners see your original pin. Strategy-wise, there’s a whole lot of good that comes with promoted pins and your Pinterest Manager can utilize them for your success. 

5. A Pinterest Manager Will Get You Connected with Your Tribe

Although it may operate differently than its other social media counterparts, Pinterest is a very social and connective platform. Finding your tribe - that one corner of the internet that needs to hear what you’re saying - is an amazing benefit for your business. Your Pinterest Manager searches high and low until they find that right group for you. With the know-how and the connections to do so, a Pinterest Manager helps you find the audience that’s looking for the solution you have to their problem. 

A dedicated Pinterest Manager is there to help your business succeed. Their sole purpose is to get your pins in front of the people that need them the most so you can connect with new customers and establish your brand. With all the little details handled, you can focus on growing and developing the business of your dreams!

And if you couldn't tell, we are just dying to tell you about out Pinterest Management services. You can get ALL the details here.


GET YOUR PINTEREST PRESENCE IN
TIP-TOP SHAPE with our 15-point DIY PINTEREST AUDIT

Pinterest is an amazing place to connect with ideal customers and score some major conversions on your website. But this visual search engine requires a little bit of time and a whole lot of strategy to make sure your pins are reaching the right audience to boost your business!

Why Promoted Pins Need to Be a Part of Your Marketing Strategy

Let’s be real, babes: Pinterest is the best.

Filled with delicious recipes, adorable puppy pictures, and amazing tutorials, Pinterest is an online hub of killer content. Anyone else find themselves scrolling for hours on end?!

But Pinterest's marketing power is very rarely fully utilized by business owners. There are loads of perks to investing in Pinterest. Here are our top three reasons why promoted pins are an absolute MUST.


Pinterest's marketing power is rarely fully utilized by business owners. There are loads of perks to investing in Pinterest. Here are our top three reasons why   promoted pins are an absolute MUST.   | SheCanCoterie.com

1. Promoted Pins put you in front of an audience who is searching for YOU

Here’s one of the best aspects of Pinterest ads: people are already looking for YOU. You get to select the keywords and demographics for your promoted pins so you can connect with the audience that is craving and actively searching for what you’ve got.

2. Promoted Pins work on your budget

Like Facebook and Instagram ads, you get to set the ad budget.

Unlike Facebook and Instagram, Pinterest works on a bidding platform. In this way, Pinterest operates more like Google AdWords, which means it can be a tad bit more complicated and require more checking throughout a campaign.

3. Promoted Pin results last long after the campaign ends

This is our favorite part about promoted pins! Once you get your pin in front of people and repinned during your campaign, those repins will keep coming! You’ll still see traffic coming from those promoted pins as they keep getting engagement from the paid repins.

Our best advice? Think of promoted pins as an investment versus a temporary ad campaign. Promoted pins offer competitive advertising rates and a longevity unmatched by other social media sites.

Want to get started on promoted pins? We’ve got you covered! Check out our Pinterest Management and Promoted Pin services!

It's time to take advantage of all Pinterest has to offer for your business!


GET YOUR PINTEREST PRESENCE IN TIP TOP SHAPE WITH OUR 15-POINT DIY PINTEREST AUDIT

Pinterest is an amazing place to connect with ideal customers and score some major conversions on your website. But this visual search engine requires a little bit of time and a whole lot of strategy to make sure your pins are reaching the right audience to boost your business!