pinterest audit

3 Reasons Why You Need Pinterest

We probably don’t have to convince you that Pinterest is amazing.

It’s a playground of beautiful ideas. You can plan a wedding without leaving your couch! Not knowing what to make for dinner is a thing of the past! Need a new headboard? There are thousands of DIYs out there to get you started!

It’s easy to get sucked in and then realize that you’ve spent all afternoon scrolling through those beautiful images. And you’re not the only one! Pinterest has over 265 million active users. 83% of those users are women and 80% of women between ages 25-54 make household buying decisions.

Do I have your attention yet?

From pretty pins to boards upon boards of ideas, it’s no wonder this visual search engine is one of the most popular social media sites! Having a killer Pinterest strategy can result in incredible traffic to your website and new customers.

We’ve gathered our top three reasons why Pinterest is an absolute must:

We probably don't have to convince you that Pinterest is amazing, but did you know it can be a GAME CHANGER for your biz? She Can Coterie is sharing three reasons why you need Pinterest.

Visual Search Engine

We are hesitant to call Pinterest just a social media platform because it’s so much more than that. It’s a visual search engine. And we all love search engines, right? Most of us are always quick to whip out our phones to ask Google whatever questions pop into our mind or conversations.

Pinterest is no different. We even know some people who hop on Pinterest before they resort to Google! Each day, millions of users across the globe head to Pinterest to have their questions answered.

They’re looking for fall decor ideas, new recipes, and new products every time they log in. They want to find creative, exciting, new ways to solve their problems. So when people are searching on Pinterest, they’re searching with purpose. With a strong strategy in place, you can be the business that answers their prayers.

Influencers in Action

With Pinterest, it’s easy to find a whole slew of reviews at your fingertips. Since a large amount of bloggers are using this site, Pinterest users can find honest experiences and reviews from real people that have tested out your product.

So when you’re creating your boards, think about the power of influencers! Pin reviews, testimonials, or blog posts featuring your business in action. Pinners are all about seeing new ways and ideas to put your products or services to use.

It’s Social

While it may not be social in the same ways that Facebook and Twitter are, Pinterest still is a social network. You get opportunities to connect each day with other pinners! By using group boards and the comment feature, you can find other businesses and blogs and start building those vital professional and customer connections.

BONUS: Are you a blogger? You should be!

Use Pinterest to your advantage. It can be a goldmine for boosting traffic to your website and products if you’re using it strategically! Make sure every post you write has a Pinterest-optimized graphic that will draw users in and make them want to click through to your site.

We wrote a whole post dedicated to convincing you why you still need a blog if you want to learn more (and trust us… you do).

Pinterest packs even more features than we’ve listed, but these three reasons are why a winning Pinterest strategy is a must for businesses and bloggers alike.

So do we have you convinced?

Are you ready to get a Pinterest strategy started and get your product or service in front of those 265 million users? She Can Coterie can make Pinterest work strategically and intentionally for you while you get back to doing the things that you want to do.

Here’s how you can get started:


First, get your Pinterest presence in shape with our free 15-point DIY Pinterest Audit.

Like we said above, Pinterest is an amazing place to connect with your ideal customer and score some major conversions on your website. But this visual search engine requires a little bit of time and a whole lot of strategy to make sure your pins are reaching the right audience to boost your business!

Enter your information below and we’ll send it straight to your inbox so you can get started.


Second, you need to hire a Pinterest Manager. It will change your life.

Our Pinterest Strategist will help you by scheduling pins for you, participating in group boards, uploading your content to Pinterest weekly, and so much more. She might even be doing it while you sleep!

Want to know more about our Pinterest Management packages? Hop on a free Discovery Call with our Pinterest Strategist and learn how She Can Coterie can boost your business via Pinterest!

Until next time… happy pinning, babes!

5 Must-Haves for Your Pinterest Account

Hey, boss babes!

We see you over there making big moves in your business. You’re crystal clear on what you do and who you do it for and you are confident that the work you do matters. You have incredible content you’d love to re-purpose and you know that if you could get it into the hands of the right people it could make your business explode like a firework. 

We have good news. Pinterest is about to become your newest BFF.

Here are 5 must-haves your Pinterest account NEEDS:

Pinterest is about to become your newest BFF. Here are 5 Must Haves your Pinterest Account NEEDS. |

1. A Business Account

This one is the most basic and important must-haves when it comes to Pinterest for your biz. When you set up your account as a business account, you get access to a slew of amazing features and analytics that can help you see what your top-performing pins are and how much traffic you’re getting to your website.

BONUS: For our over-achievers, you should also set up rich pins while setting up your business account! Rich pins = Pinterest gold!

2. A Minimum of 10 Boards with 15+ Pins in Each Board

Perhaps there is no greater faux pas in Pinterest-land than an empty profile. With millions upon millions of beautiful pins, there’s no excuse to not have some hot content on your profile. Start with at least 10 boards, one of which is completely devoted to you and your business and the rest that are related to what you do in your business.. Then fill up those boards with a bare minimum of 15 pins each.

HERE'S ANOTHER TIP FOR YOU: Your boards should have the same overarching theme. Whether it’s a similar cover photo or corresponding board names, try to tie each board together for a concise, cohesive look.

3. A Minimum of 3-5 (Relevant!) Group Boards

Repeat after me: group boards are your friends. There’s possibly no better way to get some re-pinning action than by being an active pinner in group boards. Group boards are a total win-win, too. You’ll find quality content that’s relevant to those boards you just set up AND you’ll get to connect with other fabulous pinners in a more strategic way.

There are group boards for everything under the sun! It can take a bit of sleuthing to find just the right ones for you, but we promise that they’re out there.

Start by finding a similar business or blog and see what their group board situation is. You can usually find a few this way! Be sure to read the rules (usually in the board description at the top) and then follow suit.

4. Connected Accounts

Drive some traffic your way when you link up your Twitter or Facebook to Pinterest! In our eyes, the best match made in social media heaven is Twitter and Pinterest! Twitter moves quickly and it’s important to have an updated feed. That’s where Pinterest comes in. While you’re pinning, pick a few a day to share on Twitter. All of your own pins redirecting to your website should definitely be shared on Twitter. You’ll score some sweet repins this way!

P.S. Be sure that the first sentence of the pin description is attention-grabbing! That’s what’ll show up on your Twitter feed.

5. A Pinterest Audit

So you’ve been following the top steps above for a month or two. Awesome! Now it’s time to dig deeper. A Pinterest audit is a great way to take a step back and review your strategy as a whole. You’ll take a closer look at those top pins and discover if you’re really seeing the traffic you want to your website.

Ready to check out your results? Grab your copy of our helpful DIY Pinterest Audit below!


Pinterest is an amazing place to connect with ideal customers and score some major conversions on your website. But this visual search engine requires a little bit of time and a whole lot of strategy to make sure your pins are reaching the right audience to boost your business!