relationship marketing

Busting the #1 Myth About Filling Your Funnel


If you’ve been in this online marketing space for long, you’ve heard over and over “Fill your funnel! Grow your audience! More followers, more money! Get 1,000 more subscribers! Fill your funnel! Fill your funnel! FILL YOUR FUNNEL!”

I’m exhausted just hearing that. And I’m sure you are, too! So, I’m busting the #1 myth about filling your funnel as a service business. 

The problem with this funnel mindset (well, one of them at least!) is that it often forgets that what you’re filling your funnel with isn’t cash money. It’s human beings with human hearts and minds and souls. 

It's so easy to forget there are humans behind every single business. Human beings that long for connection. People buy from people. With this as your basis, you are going to go much farther.

MYTH: I must fill my funnel and grow my following to make the money and create the impact I dream of.

To this, I say “Busted!!” 

Sure, the more people that see your offer, the more likely it is that the right person will see it and buy. That’s just math.

But, you are a one-to-one service provider. You don’t need your following to be super large. Chances are you have limited time to serve the clients that come in each month already. If 10 people wanted to work with you right now, you would be completely overwhelmed and unable to handle it.

Note: this content first appeared as a live video over on Facebook! If you’d rather watch than read, click below!

So why are we hustling like this is the outcome we want? In actuality, running a service business is the ultimate in simplicity. 

It’s about finding a client, booking that client, and serving that client. You don’t need a giant following or giant email list. You don’t need a big fancy marketing budget. Running a service business is the fastest path to cash. It can be managed so that you have low overhead and maximum profitability.

Have you been trying the “launch model” lifestyle? That’s a hustle. Truly. Would you rather woo hundreds or thousands of people to the top of a funnel and through an intricate system (where we hope they don’t drop off) to generate revenue? Or, would you rather make $3k or $10k (or more!) after one or two conversations and a proposal?

One isn’t necessarily better than the other, but as a service business, we can have simplicity, ease, and impact by doing it a different way.

For simplicity, ease, and impact connect with the right people. Not just everyone.

The goal is to build a relationship with YOUR people by intentionally pouring your strengths into your message in the place where it will bring you and your audience the most joy.

Can you imagine what life would be like if you weren’t constantly creating new opt-ins, sales funnels, posting on every platform, constantly planning a launch, and showing up everywhere? What would it be like if you are building relationships instead of trying to fill your funnel? 

There is life outside of this hustle!

And no it isn’t always easy, but it can be filled with ease.

You’ll be able to focus on relationships with your ideal audience. You get to spend time with the people that actually want to spend time with you. You get to stop playing a numbers game. You get to stop striving for more followers. You will be less focused on growing an audience and better focused on the right things. Your effort will pay off. You’ll be making more money. (Yes, I said it!) 

When you focus on nurturing relationships, when you become booked out, when your skills grow, then you are able to raise your prices. You will be able to work with LESS people and make MORE money.

Focus on the relationship with your paying clients. This is important. How many times have you worked to get a client, but when they get in the door, you are so exhausted from the chase that the experience becomes lackluster? They don’t get that same energy. You showered them with flowers, chocolate and wining and dining, but then you put a ring on it, and the effort ceased.

I know we don’t mean too, but when we are putting all of our efforts into the chase, we can’t focus on the human beings that have said yes.

We have this opinion here, and we know it’s unpopular:

A smaller audience doesn’t mean less money or less impact. 

Your impact is not dependent on audience size. When you combine what brings you joy, your passion, your purpose, and your natural strengths, you make your impact. Your impact is limitless. 

It’s okay not to chase everyone. Honestly, the size of your audience has a limit. That’s just fair to say. There truly are only so many fish in the sea. But the size of the impact you can make within your sea is LIMITLESS. When you are focusing on a smaller group of people you are able to make a deeper impact.

Growing an audience will not bring fulfillment the way that impacting lives will. Numbers don’t bring you joy. You will never have enough! Joy is immeasurable.

When you aren’t so focused on building your audience size, you are able to nurture your clients. When you have nurtured your clients in the best way, you’ll turn them into strong brand ambassadors. They will send you their friends. They will also return to you when they need your services again. They won’t want to search for someone new; they’ll want YOU because of the relationship you’ve built. And in turn, you’ll be more fulfilled knowing you’re in your full potential, making your truest impact. 

For too long we’ve been trying to do business the way that online marketers tell us to. We've followed all of their one-size-fits-all blueprints. We've tried to show up all the places. We've said “yes” to clients that weren't a great fit just to pay the bills.

It’s time to do this a better way. We need to remember that there are living, breathing humans behind every computer screen. There are human hearts and minds that want to connect with us. 

It’s all about growing relationships over building followings.

  • Relationships WORK, followings don’t. 

  • Relationships LAST, followings don’t. 

  • Relationships FULFILL, followings don’t. 

We want our clients (and you!) to grow their businesses in a fulfilling, sustainable and effective way by focusing on what works, lasts and fulfills—and that’s relationships.

If you are ready to ditch the traditional marketing “fill-your-funnel” blueprints, stop the hustling to show up everywhere and START making your truest, deepest impact, WE ARE TOO! 

Schedule a call with us to see if our signature program, Align & Activate is a fit for you. During a 12-week, one-on-one program, we put all our resources into helping you play to your strengths, invest in relationships, and create a memorable brand while doing the work that sets your soul on fire.

Relationships, Not Followers: 3 Genuine Ways to Level Up Your Business

Relationships, Not Followers: 3 Genuine Ways to Level Up Your Business |

I started She Can Coterie in August of 2015. I was laid off from my job as a virtual assistant with no notice. Fortunately, three of the clients I had been working with decided to take the leap to work with me on my own. They had a relationship with me and not the company that laid me off, so they jumped right in.

This was my first glimpse into the power of relationship marketing. 

From there, they started sending me referrals, and I had ZERO boundaries, so I said yes to everyone and everything. Because I was getting so many referrals each week—which sounds like a dream, I know—I never invested in any sort of marketing.

But then I found myself changing course in my business. I didn’t make moves because the business or the projects weren’t working; I just knew that we could do more better with more impact for the women we worked with.

From there, referrals could no longer get me new clients. I didn’t have a flow in place for new clients to find me—and I found our funds getting tighter.

I was lying awake at night thinking about all the team and business expenses. I was hustling and trying random things to bring in money. One month I had to personally cover team payroll, and that’s when I knew this couldn’t happen again.

This all comes down to the legacy that I want to lead. I want women to walk in their strengths and build lives they love while creating the impact they were born to create. That’s what I want for the women on my team, that’s what I want for our clients, and that’s what I want for YOU.

Note: this content first appeared as a live video over on Facebook! If you’d rather watch than read, click below!

There is power in relationship marketing. 

So this is what we’ve found to be true:

Relying on referrals means you don’t have a strategy for growth.

I wasn’t cultivating relationships and paving a path for leads to come to me. When we rely on referrals to walk in the door, we are being reactive, not proactive.

When we shifted the way we worked, two things happened :

First, the referrals that were coming in were expecting something that we didn’t offer anymore. They were far from ideal, and we had high client turnover. When client turnover was high, we weren’t profitable. We invested SO deeply in the first two months to understand a client’s business and needs, only for them to leave because they were expecting services we did not and could not offer.

The second thing that happened was referrals dwindled. Because our client turnover was high, they were definitely not referring us. AND because our services were new we didn’t have clients that truly understood the way we were working. 

We were left with no strategy in place, no road paved for leads to come to us, no consistent relationship, no defined experience. So, we tried to do it all, frantically.

Trying to be everywhere means that you don’t make your biggest impact anywhere.

I found myself trying to follow all of the blueprints of success from the “experts”—I know you can relate! But those experts don’t know me or my business. They know what works for them and their business. 

I was left hustling, but never seeing success. Trying to run a marathon, but realizing I’m stuck on a treadmill.

So I began looking at our best clients. The ones who lit up our team, who stuck around for ages, who sing our praises, and who we did our best work for. I mapped out their journeys to working with us. And I realized their paths had the same touchpoints, the same flow, and were founded on one common denominator: a strong relationship built consistently, intentionally, lovingly and attentively over time. That’s relationship marketing, simply put. It’s real. And it’s powerful. 

The mediocre and even downright not ideal clients? The ones who were constantly picking us apart, who drug their feet, who didn’t allow us to do our best work, who stuck around for one month and went on their way unhappily? 90% of the time, they were referrals. 

What we realized is that you don’t control referrals. You control relationships. Or how you intentionally build relationships.

We don’t oppose referrals. But referrals must be a byproduct of a relationship you intentionally cultivate and enjoy. When you only allow clients in who you have a joyful relationship with, then all your referrals will be new friends, too.

Relationships, not followings.

Because of this journey we’ve been through as a company and the journey we’ve discovered with our clients, we discovered what worked and what didn’t. Here’s the answer: 

Relationships WORK, followings don’t. 
Relationships LAST, followings don’t. 
Relationships FULFILL, followings don’t. 

We want our clients to grow their businesses in a fulfilling, sustainable, and effective way by focusing on what works, lasts and fulfills—relationships.

If you are ready to ditch the traditional marketing blueprints, the hustling, the showing up everywhere and not making your true, deepest impact, WE ARE TOO.

We’re sharing a guided journal to discover your relationship marketing strengths. And I’ll be sharing much more in the coming weeks about how this can work for you, your unique strengths, in your unique business.