social media

The Importance of Facebook Ads

If your business isn’t utilizing Facebook ads, then you aren’t getting the most out Facebook. Plain and simple. Just like any ad, Facebook ads are important for reaching new people and cultivating the audience you already have. | SheCanCoterie.com

If your business isn’t utilizing Facebook ads, then you aren’t getting the most out Facebook. Plain and simple. Just like any ad, Facebook ads are important for reaching new people and cultivating the audience you already have.

The three most common things that entrepreneurs use Facebook ads for are:

  1. Expanding your reach by getting your product or service in front of new people.

  2. Growing your subscription list by converting those new audience members to email subscribers (and then paying customers).

  3. Moving your specialized audience and new subscribers through your sales funnel.

So, should you bother with Facebook ads? Yes.

Once you decide what your main goal is, map out each objective for the ad campaign. This usually looks like the following process that is tweaked to match your personal goals.

  1. Create a specialized, targeted audience to reach new people who don’t already follow your business page or are current subscribers.

  2. Make an offer.

  3. Address objections.

  4. Create a deadline.

Each of those steps has its own process! But instead of getting into the details of each step and what they may look like for your business, we still want to hit on the importance of Facebook ads. It’s easier to make the decision to create a campaign when you know the results you can expect, instead of drifting through endless how-to's.


Potential Reach

Facebook is closing in on the 2.5 billion member mark. Yes... billion. This number alone should speak volumes to you. Where else besides Facebook do you have more than 2 billion potential audience members ready to be hand-selected by your targeting?

Smart and strategic audience creation will get your ad in front of the right people for you. Your audience selection can be specific or a bit broader, whichever makes the most sense for you. We have seen the best conversions using lookalike audiences that are based on your current subscribers or Facebook page followers. With Facebook ads, you have all the options.

Organic Reach No Longer Exists

Do you know that Facebook has reduced the visibility of page posts on its users' news feeds? Most of your established audience isn’t even seeing your content. This is where paid advertising comes in. Boost your posts to the people who matter. You can do this for as little as $3! Compared to traditional advertising, Facebook can get you a much bigger bang for your buck. How do you decide which posts you should boost? Check out the insights tool on your Facebook page so you know which posts are already performing well and would preform even better with a little bit of money behind them.

Audience Targeting. Duh!

We talked about this earlier with the suggestion of lookalike audiences, but audience targeting is exactly what it sounds like: targeting your message to the people who matter. Facebook has a built-in audience creation tool. You choose your basic demographics like age, location, and sex, but you can go even further. Choose audiences based on relationship status, interests, job titles, life events, and other behavior.

For example, say you just wrote a book on healthy relationship habits featuring work from a well-known relationship counselor. Your audience might include men and women between the ages of 20 and 50. Choose recent life events like an engagement or marriage, toggling that relationship status option as well.

And in the interests categories, choose well-known topics including those who have liked the relationship counselor, maybe those who have liked The 5 Love Languages book, whatever it may be! Make it specific. Targeting a specific audience will raise your click rates and conversions.

This article from Social Media Examiner has the perfect step-by-step guide on refining your target audience to get the biggest bang for your buck.

Mobile Marketing

It’s no surprise that Facebook users use mobile more than desktop. In fact, close to 60% of Facebook users opt for mobile use, which is why Facebook has optimized their ads for mobile. This has created a more streamlined process of working your audience through your sales funnel.

People in search of your service or product can also easily view your hours, your address, or click on buttons such as “Call Now” or “Message Now," making your business more engaging. For more on marketing your business through via Facebook page, check out our article on the importance of Facebook pages.

Insights and Analytics

The last thing we want to touch on is the effectiveness of Facebook’s insights and analytics. They make it easy to determine how well your ad is doing. By the click of one button, you’ll be able to see your ROI (return on investment). Facebook will show you the number of impressions, engagements, clicks, and other cost data.

Facebook also makes A/B split testing super easy, taking you step by step. Here, you can compare two ads that are slightly different to see which one performs better. For example, you may change the ad image to see which one is more attention-grabbing.

Whatever it is that you need to do, Facebook makes it easy to understand, create, and analyze.


Do you see the importance of Facebook ads? Properly used, they can drive engagement to your business like no other! Invest some time to understand Facebook ad campaigns, then jump in and create a successful one of your own.

Don’t have the time? No worries! We have people for that here at She Can Coterie. Facebook ads are a part of our social media management packages. Use us to help get your business on track and flourishing. We might even be doing it while you sleep.


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Using Facebook Groups to Drive Your Business Forward

Facebook groups provide one all-encompassing, all-important thing: community. So why does your business need this? A few reasons. | SheCanCoterie.com

Read any of our past blog posts about social media and you’ll find that Facebook has many options for your business. One more option that we want to make sure to highlight is Facebook groups. Since we know you have a task list a mile long, we’ll get right down to it.

Facebook groups provide one all-encompassing, all-important thing: community. A Facebook group is a page created by a business to promote activities and discussion surrounding that business’ products or services. Members of the group are free to post and discuss with more freedom than on a Facebook page.

So why does your business need this? A few reasons.

Control

You can keep your group open or closed. You can also have every group member submit a form to be a part of the group, pending approval by a page admin. This is especially useful if you are running a membership program or a one-time challenge type of offering. Even more, you have a deeper understanding of who is actually in your audience, therefore you are able to cater to their needs on a more profound and specific level.

No worries though — each post by a member of the group can still be approved by you or another admin, that way you can control what the public is reading about your business.

Increased Interaction

Since this select group of people who like your page have chosen to join your group, it crafts your perfect audience. So instead of putting your services or product out there for a cold audience to maybe make conversions, you can get your product or service offerings, news, and more to the people who you know are already benefiting (or want to benefit) from your business. This drives your organic leads and lowers your marketing budget!

It’s good to remember though that interaction in a group goes beyond sales. Your audience is looking for a sincere connection, one that is deeper than offer after offer. Use your groups to share your life, interests, and hobbies with your audience. Craft a deep relationship that is more friend-like and less vendor-like.

Event Benefits

Did you just wrap up a mastermind class or webinar series? Launch your group post-event to keep the community going. Here, people can discuss how they are practicing what they learned in your course, whatever that may be.

This is also great for the launch of longer-length courses so that as participants move through the course, they can post their questions, struggles, and wins with the group. This helps to hold members accountable for participation and keeps them engaged, creating more meaningful leads and relationships, enabling you to work them through a full sales funnel.

SO, WHAT'S THE REAL DIFFERENCE?

You might still be wondering the difference between a Facebook page and a Facebook group. Let’s go straight to the source. Here is how Facebook defines it: “Pages allow real organizations, businesses, celebrities, and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives. Groups provide a space for people to communicate about shared interests. Groups can be created by anyone.”

The success of your Facebook group depends on a lot of things. Mostly consistency on your part. Having someone who is always monitoring and engaging in your Facebook group on your behalf will groom your audience.

She Can Coterie offers all things Facebook in our social media packages. We can generate content, stay consistent, and engage with your audience for you! Check out our services for full social media package options.

LET US DO ALL THE NITTY GRITTY THINGS SO THAT YOU CAN DO MORE OF WHAT YOU LOVE WITH WHO YOU LOVE!

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The success of your Facebook group depends on a lot of things. Mostly consistency on your part. Having someone who is always monitoring and engaging in your Facebook group on your behalf will groom your audience.

She Can Coterie offers all things Facebook in our social media packages. We can generate content, stay consistent, and engage with your audience for you! Check out our services for full social media package options.

Let us do all the nitty gritty things so that you can do more of what you love with who you love!


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Don't stop there... give your social media profiles some love too!

We have a fun freebie that can help you get your social media profiles looking great so you can convert your followers into paying clients. Sound good? Sign up below to get started!

Why Your Biz Needs a Facebook Page

Why Your Biz Needs a Facebook Page | SheCanCoterie.com

Facebook has evolved so much from what it used to be. Just a few years ago, Facebook was merely a means of staying in contact with long-distance friends and family through basic profile pages.

Now you can find Facebook groups, pages, ad campaigns, reviews, check-ins, and so much more! So out of all of these options, what is a good starting place for your business? Facebook pages.

There are multiple benefits of having a Facebook business page, but we just want to focus on the most important ones:

New Page Features

Facebook pages have recently been revamped so that the most important information regarding your business is front and center. One of the best features that Facebook has rolled out recently is their call to action feature. For example, you can add a “message now” or “call now” button to your posts.

We also love the fact that there is a “My Story” section now. You can put a quick elevator pitch of your business there, quickly letting your followers know your history. Plus, you can actually share stories using the Facebook Stories feature. If you have your Instagram account connected with your Facebook page, you can share your Instagram stories directly to your Facebook page!

Increased Exposure

How many times have you checked out a restaurant, salon, or coffee shop on Facebook before you actually tried the business for yourself? Having a Facebook page makes you much more reputable with potential clients.

Also, anyone can access your business' Facebook page, even if they don’t have a Facebook profile. As of 2018, Facebook has close to 2.5 billion users. This is an endless wealth of potential new customers or subscribers!

Automatically Optimized for Mobile

According to a study done by Stone Temple, over half of users visit Facebook via a cellphone. Facebook is automatically optimized for mobile users without you having to do a thing! How often do you check Facebook on your phone compared to your laptop? With smartphones essentially becoming smarter, it’s important that your business can keep up a strong mobile presence. Facebook pages allow you to do that seamlessly.

You can also use your Facebook page to get more mobile visits to your website. Increased mobile traffic on your WordPress or Squarespace is a must, so do it the easy way.

Easily Scout the Competition

Facebook has a great suggestion feature. You’ve seen it. After you like a page, you’ll see “a few other pages you might like." This is great for eyeing who is in your market and which trends you need to be paying attention to. You can easily see what others in your industry are doing just by a cursory glance on their page. Stay competitive, do strategic product launches, create sales, and many other action items using this inside scoop from Facebook.

Use Facebook Ads to Keep Marketing Costs Low

Each Facebook page has a built-in ad manager. From here, you can create ad campaigns and track insights. You’ll be able to see your active audience, analyze which posts perform the best, reach a (new) targeted audience, and get more engagement.

An added bonus? Facebooks Ad Manager is so user friendly that you can get help creating your campaign step by step with amazing help resources at your fingertips.


SO THE BOTTOM LINE? FACEBOOK PAGES ROCK AND WILL DRIVE YOUR BUSINESS FURTHER.

They are easy to manage if you have the time and the patience to learn what works best for your business and your audience.

Want to focus less on Facebook and more on doing the things you love? Let our team at She Can Coterie take over all of your Facebook needs from business page management, creating copy, staying branded, and posting consistently. Let’s talk!


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