If we had to choose one social media platform that has gone through significant changes, it's Twitter. But one thing remains constant: Twitter is relevant.
Since it’s creation in 2006, Twitter has been a fast, easy, and effective way to get your story out there. Whether your story is all about becoming a fearless CEO, coaching others to harness their power, or selling your passion project, Twitter is the perfect place for engagement.
Previously, we talked about using Instagram to unleash the power of your brand, so what about Twitter? Used correctly, Twitter can generate website traffic, gain relevant followers, and drive app downloads, among other generation tactics. Much like other social media platforms, Twitter has built-in ads and analytics.
Twitter by the numbers
326 million people use Twitter each month
80% of users are affluent millenials
75% of businesses create B2B relationships on Twitter
Ad engagements are up by 51% while CPC is down by 14%
40% of users say they have made a purchase because of an influencer’s Tweet
Find more need-to-know stats here!
Let’s talk about 3 important basics of Twitter for business.
Use Key Influencers
Influencers are defined as “individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship.”
The easiest example of this is using a celebrity to promote your campaign, product, or service. However, you can use a “micro-influencer” to drive engagement. Do you have a book that talks about building your own business? Have a well-known lady boss write a book review and publish it on their site and link to it on Twitter. Use popular people in your market to get the word out about your service or product.
Twitter is so effective because it really enables your potential customers to transparently and directly ask you questions about your product or service. Talking to your customers creates a bond and a relationship. Use this to your advantage! Potential customers LOVE transparency. Answer your customers’ questions and become engaged in their wants and needs.
If you can do this consistently in 280 characters or less, your followers are going to be more inclined to choose you for their next purchase or subscription. It will also help you develop better products and services in the long run, offerings that will be easier to convert, generating more income (hooray!).
Just as Twitter is conversational, it’s also a great way to partner up with other people in your market to drive constant traffic and new audiences. These brand-to-brand relationships are easy to forge and continue over time.
What does this look like? Do simple shout outs, retweets, or small conversation threads. Remember... women in business rock and this is an easy way to support each other because #communityovercompetition!
Just like Instagram, it’s important to stay consistent. Use the techniques you learned in our post about a content calendar for Instagram and integrate tweets into your weekly scheduling. For more insights on using Twitter for business, especially Twitter ads, check out this Sprout Social article.
Take your social media presence to the next level and let us help! We can do all the research, create a strategy based specifically on your business, and do all the content creation and scheduling.
Check out our social media services then schedule a call with our social media manager to get started!
Before you go...
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