Social Media

Why Twitter is Still Important today

If we had to choose one social media platform that has gone through significant changes, it's Twitter. But one thing remains constant: Twitter is relevant. | SheCanCoterie.com

If we had to choose one social media platform that has gone through significant changes, it's Twitter. But one thing remains constant: Twitter is relevant.

Since it’s creation in 2006, Twitter has been a fast, easy, and effective way to get your story out there. Whether your story is all about becoming a fearless CEO, coaching others to harness their power, or selling your passion project, Twitter is the perfect place for engagement.

Previously, we talked about using Instagram to unleash the power of your brand, so what about Twitter? Used correctly, Twitter can generate website traffic, gain relevant followers, and drive app downloads, among other generation tactics. Much like other social media platforms, Twitter has built-in ads and analytics.


Twitter by the numbers

  • 326 million people use Twitter each month

  • 80% of users are affluent millenials

  • 75% of businesses create B2B relationships on Twitter

  • Ad engagements are up by 51% while CPC is down by 14%

  • 40% of users say they have made a purchase because of an influencer’s Tweet

Find more need-to-know stats here!


Let’s talk about 3 important basics of Twitter for business.

Use Key Influencers

Influencers are defined as “individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship.”

The easiest example of this is using a celebrity to promote your campaign, product, or service. However, you can use a “micro-influencer” to drive engagement. Do you have a book that talks about building your own business? Have a well-known lady boss write a book review and publish it on their site and link to it on Twitter. Use popular people in your market to get the word out about your service or product.

Be Conversational

Twitter is so effective because it really enables your potential customers to transparently and directly ask you questions about your product or service. Talking to your customers creates a bond and a relationship. Use this to your advantage! Potential customers LOVE transparency. Answer your customers’ questions and become engaged in their wants and needs.

If you can do this consistently in 280 characters or less, your followers are going to be more inclined to choose you for their next purchase or subscription. It will also help you develop better products and services in the long run, offerings that will be easier to convert, generating more income (hooray!).

Create Partnerships

Just as Twitter is conversational, it’s also a great way to partner up with other people in your market to drive constant traffic and new audiences. These brand-to-brand relationships are easy to forge and continue over time.

What does this look like? Do simple shout outs, retweets, or small conversation threads. Remember... women in business rock and this is an easy way to support each other because #communityovercompetition!


Just like Instagram, it’s important to stay consistent. Use the techniques you learned in our post about a content calendar for Instagram and integrate tweets into your weekly scheduling. For more insights on using Twitter for business, especially Twitter ads, check out this Sprout Social article.

Take your social media presence to the next level and let us help! We can do all the research, create a strategy based specifically on your business, and do all the content creation and scheduling.

Check out our social media services then schedule a call with our social media manager to get started!


Before you go... 

Twitter is important, but so are the rest of your social media profiles. Let us help you get started with a freebie that will help you get your content in line so you can convert those followers to paying clients. SIgn up below and we'll shoot this freebie straight to your inbox!


Why You Need an Instagram Content Calendar

Instagram just might be the most relevant social media platform out there right now. This is not only true for personal use, but also for business as well. If you have your own biz or do some type of social media management for your job, then it is crucial to understand the importance and impact of Instagram.

So what do you need to know about Instagram? What makes it so important?

Check out these stats from Hootsuite:

  • 1 billion people use Instagram every month

  • 88% of Instagram users come from outside of the United States. (Talk about reach!)

  • 71% of businesses use Instagram

  • 500 million people use Stories every day

  • 80% of users follow at least one business

  • 75% of users follow a call to action


So, now you have the facts. What do you do next?

You realize the importance of Instagram and know that your boss babe business needs it. You are pretty sure you have Instagram for personal use down to a science, but what about business?

Instagram might be the most relevant social media platform out there right now. If you have your own biz or do some type of social media management for your job, then it is crucial to understand the importance and impact of Instagram. | SheCanCoterie.com

I have three words that will change the way you use Instagram: Instagram content calendar.

An Instagram content calendar will help you to grow your brand, whether it be through simple brand standards, brand awareness, reach, and/or sales. You will see growth if you learn to post consistently and a content calendar will help you do just that. So where to start?


The first thing you’ll need to do is choose an online tool that will help you schedule your Instagram content.

A few of our favorites are Planoly, Hootsuite, and Buffer. All of these website have free packages to get you started and are very user-friendly!

Now it’s time to map out your content.

Do you want each day of the week to have a specific theme? Are you doing a product launch? Whatever it is you want to accomplish, write it out and be specific!

Once you have your thematic days planned out, find the perfect content. Use your own branded photos or stock photos. Flat lays (here's an example from our own Instagram feed) are really popular right now and can keep your page looking clean and organized. Whatever you choose, remember that you should always be promoting your product or service in some way.

Once you have the perfect image, you can pair it with the perfect caption.

There are no clear-cut guidelines on Instagram captions. Use the length that works for you, clearly breaking up paragraphs to keep the caption organized while also keeping the reader's attention. Use emojis and hashtags too!

Hashtags are vital. Use them to drive engagement. Do a little bit of your own research beforehand and make a list of what other business owners in your market are using for their hashtags. Also, make a list of hashtags that are exclusive to your brand name, product, or service. Try to use at least 5 hashtags per post and stay concise and relevant.


So now you have a perfect post and caption for each day of the week planned out on your content calendar.

Upload that into the scheduling tool you picked and voilà - you have planned out your social content for the week! It’s easiest to pick one day out of the week that you choose to focus on creating your content calendar. Put in an hour or two that day, refining your content and brand, and you won’t have to worry about it the rest of the week.

You’ll see people start to engage with your business, so use this opportunity to start a conversation and reel in new customers!


That's a lot to remember, so we put together a fun freebie for you to keep on hand.

Sign up below and we'll shoot it straight to your inbox!


So you may have read this blog post and see the importance of Instagram and a content calendar, but you don't have the time to make it happen. No worries! Social media management is one of She Can Coterie’s offerings and we'd love to talk to you about it more. Check out our services here.

Instead of drowning in the never ending tasks, you will be doing the things you love and spending time with the people that matter while still making big biz moves. Doesn't that sound lovely?